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Blog: harper collins

Bertelsmann and Penguin Random House: A Strategy Based on Extremes

Cover image for Bertelsmann and Penguin Random House: A Strategy Based on Extremes
Blog post by Zach Fuller
24 Jul 2017
Bertelsmann
BMG
harper collins
Having created a next-gen music publisher in BMG, German media giant Bertlesmann are applying a similar strategy to their publishing division. Consistent with BMG’s tactic of investing heavily in legacy...
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