gta blog by MIDiA Research

Blog: gta

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

GTA 6 is an unmissable opportunity for marketers and brand teams across all sectors

Rhys Elliott

31 Jul 2024

gta

grand theft auto

brands

Grand Theft Auto VI ( GTA 6 ) is due to launch in autumn 2026. It will be one of the century's biggest entertainment launches, and its impact will ripple through culture for years to come. Remember how...

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The key winners and losers of the Covid-bounce effect in games

Karol Severin

14 Oct 2021

games engagement

Fortnite

Roblox

As we have covered before, games engagement began to experience effects of the Covid-bounce . As usual, however, there are winners and losers within the wider micro-dynamics. The following graph demonstrates...

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Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Alistair Taylor

16 Apr 2020

activity gap

broadcast

Brondby

In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now...

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The COVID Bounce: How COVID-19 is Reshaping Entertainment Demand

Mark Mulligan

27 Mar 2020

Amazon Music

Amazon Prime

Apple TV

The economic disruption and social dislocation caused by the COVID-19 pandemic is not evenly distributed. Some business face catastrophe, while others thrive. Across the entertainment industries the same...

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