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Audio Advertising: The New Critical Interface to Reach Premium Consumers

Blog post by Georgia Meyer

11 Jul 2018

A key way MIDiA Research defines premium consumers is the extent to which they fall into the early adopter and early follower consumer categories. An early adopter is characterised by a propensity to be…

Could Article 13 Kill Off Music on YouTube?

Blog post by Mark Mulligan

21 Jun 2018

Alphabet

article 13

European parliament

It was a day of two halves for YouTube. On one side a big press release went out championing a host of impressive new stats – including hitting 1.9 billion logged in users, following an official launch…

Spotify, Apple Music and Ad-Supported Streaming

Blog post by Zach Fuller

11 May 2018

ad supported streaming

Alexa

amazon music

Cast your mind back to streaming yesteryear, back when the format was yet to establish itself as the industry’s dominant source of revenue. Spotify pushed heavily for a free tier, citing its impressive…

Could Spotify Buy Universal?

Blog post by Mark Mulligan

11 May 2018

Alphabet

Amazon

AOL

Vivendi is reported to be proposing to its board a plan for spinning out Universal Music. It is certainly the right time for a spin off (always sell before the peak), but a full divestment would leave…

Free Report: Digital Music Is Streaming Forward

Blog post by Dara Jegede

16 Apr 2018

amazon prime music

apple music

bodak yellow

MIDiA is proud to partner with DiMA on its inaugural Streaming Forward Report. Digital distribution, and streaming in particular, has been transforming music business in recent years. Although digital…

Quick Take: Have We Witnessed Peak Silicon Valley?

Blog post by Zach Fuller

30 Mar 2018

Apple

facebook

fairchild semiconductors

In light of Facebook’s controversial handling of the Cambridge Analytica scandal, it seems a pertinent time to ask if the world is falling out of love with Silicon Valley, the West Coast powerhouse that…

The Digital Advertising Contest Between Google And Facebook Is Intensifying

Blog post by Zach Fuller

14 Feb 2018

digital advertising

facebook

google

Brace yourselves for a stats-centric blog. Having gone through this week’s annual reports from big tech, there have been some important developments in the digital advertising space. These of course…

Market Definition Lifecycles and the Future of Netflix

Blog post by Zach Fuller

26 Jan 2018

Amazon

Apple

facebook

How a business defines itself and the products or services it offers are crucial in how market forces (public or private) develop around it. Narrow definitions of business operations in the short-term…

MIDiA Research Predictions 2018: Post-Peak Economics

Blog post by Mark Mulligan

18 Dec 2017

2018 predictions

Amazon

Apple

With 2017 drawing to a close and 2018 on the horizon, it is time for MIDiA’s 2018 predictions. But first, on how we did last year, our 2017 predictions had a 94% success rate. See bottom of this post…

Disney, Netflix and the Squeezed Middle: The Real Story Behind Net Neutrality

Blog post by Mark Mulligan

15 Dec 2017

Amazon

apple music

disney

Unless you have been hiding under a rock this last couple of weeks you’ll have heard at least something about the build up to the decision over turning net neutrality in the US, a decision that was confirmed…

Snapchat’s Re-Design Is Likely Too Little Too Late

Blog post by Zach Fuller

30 Nov 2017

Branded content

buzzfeed

digital advertising

Having promised a ‘whole new Snapchat’, it appears the app’s mooted re-design is not the revolution Evan Spiegel proposed during his company’s Q3 earnings call. The company’s founder stated that:…

Quick Take: YouTube Moves Into Social E-commerce With Ticketmaster Partnership

Blog post by Zach Fuller

15 Nov 2017

Alphabet

Amazon

amazon prime video

YouTube has announced a partnership with Ticketmaster that will allow its video property to connect users directly with concert tickets. The deal is non-exclusive and similar to a previous coalition between…

Quick Take: Big Tech’s Q3 Earnings Have Big Implications for Media

Blog post by Zach Fuller

3 Nov 2017

advertising

Alphabet

Amazon

With US listed public companies’ quarterly earnings currently being drip-fed to Wall Street, here are two of the implications for Media and Advertising entities from Tech’s Big Four Q3 earnings: Amazon’s…

Sonos @ 15

Blog post by Mark Mulligan

8 Sep 2017

Alexa

Amazon

Amazon Echo

Sonos, granddaddy of the connected home audio marketplace, is now 15 years old. Sonos was a pioneer that was so far ahead of its time, it inadvertently found itself as one of the key early drivers of streaming…

Quick Take: Snap Inc’s Q2 Earnings

Blog post by Zach Fuller

11 Aug 2017

facebook

google

instagram

After much anticipation, Snap Inc has released its Q2 earnings outlining the company’s progress in the past three months. Of course, much of the attention has focused on missing growth and revenue targets,…

The Relentless Rise of YouTube

Blog post by Tim Mulligan

27 Jul 2017

Alphabet

emerging markets

google

Monday unfurled the latest chapter in the YouTube Journey. At the Q2 earnings announcement for Alphabet, Google CEO Sundar Pichai revealed that Alphabet’s growth in revenues in Q2 2016 was largely due…

Quick Take: An Echo Sales Spike on Prime Day Is Another Win For Amazon’s Burgeoning Service Business

Blog post by Zach Fuller

14 Jul 2017

Amazon

amazon echo dot

amazon prime video

Amazon Echo revenues have until now remained relatively small. With the device still available in just three markets (US, UK and Germany), its main victories have been in its cultural impact, as well…

Announcing MIDiA’s State Of The Streaming Nation 2 Report

Blog post by Mark Mulligan

5 Jun 2017

7Digital

Alibaba

Amazon

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services…

Why the Voice Control Landscape Will Be So Competitive

Blog post by Zach Fuller

26 May 2017

Alexa

Amazon

With the success of Prime and the Echo, Amazon at present is experiencing the same halo effect that graced Microsoft in the 90s and Apple in the 00s. With their finger on the pulse of everything from…

The Internet’s Adolescence: The Real World Catches Up Eventually

Blog post by Mark Mulligan

19 May 2017

AOL

Apple

facebook

I started my career as an internet analyst back in the period of the dot-com bubble. They were heady days in which anything seemed possible. The world was changing in unprecedented ways and the possibilities…

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