Gimlet blog by MIDiA Research

Blog: Gimlet

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

As Spotify layoffs continue, the next phase for podcasting is quality over quantity

Annie Langston

7 Jun 2023

Spotify

Gimlet

parcast

In the past six months, many major platforms made cuts to their audio departments. Spotify has announced a new round of layoffs in its podcast division, eliminating 200 jobs from Gimlet and Parcast Studios....

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By backpedalling its exclusive strategy, Spotify puts its content to the test

Annie Langston

26 Apr 2023

Spotify

YouTube

exclusivity

Since Spotify began its audio investments in 2019, it has spearheaded the exclusive podcast strategy to attract users to the platform. Now, Spotify is giving some of its Gimlet shows, such as Science Vs.,...

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The cracks in Spotify’s exclusive strategy are starting to show

Annie Langston

18 Oct 2022

Spotify

Podcasts

exclsuive

While its invest-or-die strategy in podcasting has made Spotify the most popular platform for podcast listeners (43%), podcasts remain a niche activity overall, with little development in the user experience...

min read

Spotify, the Decline of Playlists and the Rise of Podcasts

Mark Mulligan

11 Apr 2019

Anchor

curated playlists

curation

The following is a small excerpt from MIDiA’s forthcoming third edition of its ‘landmark State of the Streaming Nation’ report. For more information about this report email stephen@midiaresearch.com...

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Is Spotify’s Acquisition of Gimlet (the ‘HBO for audio’) the Beginning of the Audio Influencer Boom?

Georgia Meyer

7 Feb 2019

Anchor

app spend

Audio ad engagement

Following six days of speculation, Spotify announced yesterdaythat it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation...

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Podcasts: a Netflix Moment for Radio But Perhaps not the Future of Spotify

Mark Mulligan

6 Feb 2019

Anchor

Gimlet

Podcasts

Wednesday was a busy day for Spotify: it reported above-expected subscriber growth, hitting 96 million paid subscribers, strong total user growth reaching207 million MAUs , improved margins and its first...

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Thoughts on Spotify’s Acquisition of Gimlet Media and Anchor

Zach Fuller

6 Feb 2019

Amazon Alexa

Anchor

apple homepod

Spotify is reported to have purchased the podcast companies Gimlet Media and Anchor. Having only just reported an operating profit for the first time, the deals demonstrate not only how Spotify is still...

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