Blog: genre preferences

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Why games-related video warrants a specific category on mainstream video services

Karol Severin

8 Oct 2021

gamers

SVOD

genre preferences

In Q2 2021, 11% of US consumers stated that they watch games-related videos every month. This is now nearing the same penetration rate as fandom of reality TV shows or the news (both at 12%), and greater...

min read

Which TV Genres Have The Highest Paid Conversion Rates Among Fans?

Karol Severin

26 Feb 2018

Fuse

genre preferences

Online video

For the first time MIDiA has included TV genre preferences and willingness to pay for them into its quarterly surveys. This covers 20 different TV genres, cross reference-able across 75 specific TV Show...

min read