Blog: Generative AI

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

New research: What do gamers really think about generative AI in games?

Rhys Elliott

9 Jan 2025

take two interactive

Generative AI

Fandom

New year, new research! We capped off 2024 by asking a representative sample of gamers [n=6,300] how they feel about developers using generative AI to make games (and how it affects purchasing decisions)....

min read

Are consumers ready for TikTok’s AI acceleration?

Ben Woods

21 Nov 2024

Generative AI

TikTok

chat bots

The AI revolution sweeping the entertainment industry will rage on in 2025. In recent weeks, TikTok owner ByteDance has provided a deeper look into how AI will impact social platforms . Through a series...

min read

Gen AI music platforms are niche among consumers — is being too easy the problem?

Tatiana Cirisano

6 Jun 2024

artificial intelligence

Generative AI

udio

We all know how hype cycles work: a new technological advancement arrives, and industries rush to apply it to anything and everything. In these situations, it is useful to ask: What problem or need is...

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Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora

Ben Woods

24 May 2024

YouTube

OpenAI

Sora

When OpenAI revealed its Sora project last February (2024), the video industry began a transformational journey. It was clear even by the early clips that OpenAI’s AI text-to-video tool would recalibrate...

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In generative AI and music, will nice guys finish last?

Tatiana Cirisano

22 May 2024

artificial intelligence

Generative AI

Record labels

Generative AI music company Suno has raised $125 million, one of the biggest music-tech funding rounds in history . Founders say they want to ring in “a future where anyone can make music”, but questions...

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How will AI change the video creator tools’ value chain?

Ben Woods

18 Apr 2024

Creator tools

video creators

Twitch

When it comes to selling software and hardware, the creatoreconomy resembles other types of hobby. Take sports: there are plenty of cheapfootballs and tennis rackets out there for consumers who want to...

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Can’t cross the moat? Walk around it

Mark Mulligan

12 Apr 2024

Creator Economy

consumer creation

Music creators

The music business is bifurcating. On one side, a new AI, fandom, and creation centred business is coalescing. On the other, the traditional business is pulling the draw bridge over its moat by pushing...

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Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?

Ben Woods

9 Nov 2023

Social video

YouTube

Generative AI

In this entertainment age dominated by technology platforms, in-app engagement time has become a key measure of success. The fierce competition for available viewing time is what makes it crucial. For...

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How Kwebbelkop AI is pushing the frontiers of generative-AI content creation on YouTube

Ben Woods

16 Oct 2023

Generative AI

Social video

Kwebbelkop

The incoming wave of generative-AI content has the potential to dominate social video platforms and reshape the creator economy. As a support act, AI can help content creators improve their production...

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