gen z blog by MIDiA Research

Blog: gen z - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

O’Brien purchase targets millennials, but what about the rest?

Cover image for O’Brien purchase targets millennials, but what about the rest?

Annie Langston

9 Jun 2022

The audio battle started with major network acquisitions, such as Amazon’s purchase of Wondery and Spotify’s acquisitions of Gimlet , The Ringer and Paracast . Now, SiriusXM is stepping into the ring...

min read

From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy

Cover image for From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy

Hanna Kahlert

30 Mar 2022

This years’ Oscars were overshadowed by the onstage physical altercation between Will Smith and Chris Rock, with any news of historical awards (Jane Campion was the third woman in history to take home...

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Fluid audio is here, and music is about to meet its next mp3 moment

Cover image for Fluid audio is here, and music is about to meet its next mp3 moment

Kriss Thakrar

26 Aug 2021

Kanye West has released the Donda Stem Player, a handheld remixing speaker that can interact with music, as a way to create a personalised experience with his new album. However, this is not just an interactive...

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Music is no longer about consumption, but participation (and women are leading the charge)

Cover image for Music is no longer about consumption, but participation (and women are leading the charge)

Hanna Kahlert

27 Jul 2021

The mainstream shift to digital-first life in the last year and a half has affected video content production, games sales, and social media habits. It has also (notably) exacerbated the music industry...

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Why music underpins the culture of our ‘new normal’

Cover image for Why music underpins the culture of our ‘new normal’

Hanna Kahlert

22 Jul 2021

Media and Marketing

Audience Insight

The recent UK DCMS committee findings on streaming – namely, that artists should receive a greater share of streaming revenues – is merely one facet of the growing pains of a music industry reshaped...

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The subscription market model has now taken over consumption, but will it reach a saturation point?

Cover image for The subscription market model has now taken over consumption, but will it reach a saturation point?

Hanna Kahlert

25 Jun 2021

When the balance of Netflix’s value proposition swung from mail-delivered DVDs to the then-mind-blowing idea of a streaming service, the implications stretched far wider than for the movie and TV industry....

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The reign of the superstar is over

Cover image for The reign of the superstar is over

Hanna Kahlert

13 May 2021

Media and Marketing

Cultural Trends

It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing...

min read

Addison Rae will not be owned: The pitfalls of the major label business model

Cover image for Addison Rae will not be owned: The pitfalls of the major label business model

Kriss Thakrar

25 Mar 2021

independent artists

TikTok stars are rejecting major labels. It is no secret that major labels are being outpaced by independent artists in the overall market. Addison Rae has a combined following of over 100 million between...

min read

Is gaming the solution to sports’ Gen Z problem?

Cover image for Is gaming the solution to sports’ Gen Z problem?

Alistair Taylor

8 Mar 2021

It has been well-documented that Gen Z’s and Generation Alpha’s interest in watching live sports has waned . It is important to dispel the notion that the younger cohorts are less likely to engage...

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Driving cross-generational appeal in entertainment universes

Cover image for Driving cross-generational appeal in entertainment universes

Karol Severin

8 Feb 2021

cross-generational

Building and maintaining cross-generational appeal in entertainment is hard. A key challenge is in catering to seemingly wildly different consumer segments with the inherent risk of targeting ‘kind of...

min read

Watch Together: BT Sport adapts to lockdown, offering synchronised group streaming

Cover image for Watch Together: BT Sport adapts to lockdown, offering synchronised group streaming

Alistair Taylor

4 Feb 2021

The pandemic-enforced prohibition of fans in attendance at sporting events has weakened the viewing spectacle, forcing rights holders and operators to experiment with the viewing experience. The NHL pioneered...

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Football looks to build digital engagement through Fortnite collaboration

Cover image for Football looks to build digital engagement through Fortnite collaboration

Alistair Taylor

22 Jan 2021

Endeavor-owned IMG, acting as Epic Games’ licensing representative, has brokered deals with 23 football clubs to appear in the publisher’s free-to-play battle royale-style game Fortnite. Looking to...

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Why the NFL is targeting ‘cord-nevers’

Cover image for Why the NFL is targeting ‘cord-nevers’

Alistair Taylor

14 Jan 2021

For decades, rights holders have prioritised (and relied upon) exponentially increasing broadcast revenues as a mechanism for sustainability and growth, a legacy approach that is in dire need of a review...

min read

Why Short Form Content Resonates with Younger Generations

Cover image for Why Short Form Content Resonates with Younger Generations

Amanda Stears

2 Oct 2019

digital natives

Digital natives – be they classified as millennials or generation Z – have always had the term “instant gratification” associated with them. This is a reflection of the way technology has shaped...

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NFL Tackles Gen Z through Social Media Platforms

Amanda Stears

17 Sep 2019

5 September marked the kick-off of the 2019 National Football League (NFL) season – its 100th season to-date. This will be particularly relevant for broadcasters and sports rights holders alike, as the...

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Guess Who Gen Z Prefers For Music: Spotify Or YouTube?

Cover image for Guess Who Gen Z Prefers For Music: Spotify Or YouTube?

Mark Mulligan

29 Jun 2017

It is still common to hear people talk about Millennials as if it is one amorphous group. In actual fact, Millennials are now 2 entirely distinct generations, not 1. In addition to the core Millennials...

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