gen z blog by MIDiA Research

Blog: gen z

A new era of music fluidity is here

Blog post by Tatiana Cirisano

23 May 2023

What do AI Drake, adaptive music, and TikTok open-verse challenges have in common? All reflect a major shift of music consumption from a passive, static, and uni-directional experience to an active, dynamic,...

Spotify is radio’s middleman to podcasts – but will this guarantee new listeners?

Blog post by Annie Langston

19 Apr 2023

Spotify

Radio

gen z

Although radio set the stage for podcasts, its transition into the digital space has been challenging. Now, Spotify is simplifying this process. With its 2021 acquisition of podcast tech company Whooshkaa,...

Community and influencers are poised to lead a video monetisation revolution

Blog post by Ben Woods

18 Apr 2023

DAZN

Twitch

Recurly

Streaming TV and social video services are enduring a bout of uncertainty from high inflation and sluggish economic growth. Traditional monetisation strategies that have underpinned these platforms are...

Music streaming’s looming generational blind spot

Blog post by Tatiana Cirisano

6 Apr 2023

music streaming

millennials

gen z

Music streaming platforms have clamoured to attract Gen Z, with good reason. The cool, new kids out-stream everyone and are pioneering new ways to engage with music, yet they are spending more time on...

Sports broadcasting is ripe for disruption…and creators know it

Blog post by Ben Woods

4 Apr 2023

Twitch

Kings League

soccer

The former Barcelona footballer Gerard Pique made a surprising claim last month (March 2023). To promote his Twitch football channel, the Kings League, the retired centre back unfurled a giant banner in...

Why TikTok and YouTube are poised to capture smart TV viewing

Blog post by Ben Woods

14 Mar 2023

social video

Smart TV

YouTube

The entertainment consumption habits of Gen Z remain an ongoing source of anxiety for traditional media companies. They are digital natives who mix up their social media bingeing by watching big-budget...

Party in the front, business in the back: Why Apple Music Sing is so savvy

Blog post by Tatiana Cirisano

13 Dec 2022

karaoke

Fandom

music streaming

Streaming services are increasingly taking steps to diversify their offerings , and the latest example came last week from Apple Music. Just in time for holiday sing-a-longs, the service introduced a new,...

The YouTube advantage: How social video platforms could seize the podcast market

Blog post by Annie Langston

7 Dec 2022

YouTube

TikTok

Spotify

After launching a podcasts page for US users in August, YouTube is debuting its first official trends podcast . Like & Describe: The Official YouTube Trends Podcast is hosted by Matpat , a long-time...

Spotify and Emma Chamberlain kick off new era of gen Z podcasts

Blog post by Annie Langston

30 Nov 2022

Spotify

gen z

Podcasts

Spotify has already begun its pursuit of gen Z on the music side, and now is doing the same for podcasts. Emma Chamberlain, the 21-year-old YouTuber and coffee company owner, has signed an exclusive podcast...

The cost of music streaming just went up — here is what must come next

Blog post by Tatiana Cirisano

3 Nov 2022

music streaming

music industry

apple music

It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will...

Not just music: How TikTok could enter the podcast market

Blog post by Annie Langston

2 Nov 2022

TikTok

Podcasts

gen z

It increasingly feels like it is TikTok’s world, and we are all just living in it. With the anticipation of TikTok Music , parent company ByteDance is steadily expanding into every form of entertainment,...

Spotify launches audiobooks in the US – but you have to buy them

Blog post by Annie Langston

22 Sep 2022

Spotify

audiobooks

audience

Spotify has officially launched its audiobook vertical for US listeners. Spotify previewed this vertical at its Investor Day in June, in addition to announcing its purchase of Findaway , an audiobook distributor....

iHeart brings podcasts to the metaverse – two niche formats looking for mainstream growth

Blog post by Annie Langston

8 Sep 2022

metaverse

Podcasts

iHeart Media

iHeartMedia is (somewhat) of a sleeping giant in the audio battle. Although Spotify has taken centre stage in the audio market, iHeart has also transitioned its traditional radio offerings to digital audio...

Spotify is courting gen Z, but is it enough?

Blog post by Tatiana Cirisano

13 Jul 2022

music streaming

Spotify

Fandom

Spotify just made its first games acquisition by snapping up Heardle , a popular online game where players compete to guess a song by its opening notes. Heardle will remain a standalone website for now,...

O’Brien purchase targets millennials, but what about the rest?

Blog post by Annie Langston

9 Jun 2022

SiriusXM

Radio

gen z

The audio battle started with major network acquisitions, such as Amazon’s purchase of Wondery and Spotify’s acquisitions of Gimlet , The Ringer and Paracast . Now, SiriusXM is stepping into the ring...

From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy

Blog post by Hanna Kahlert

30 Mar 2022

meme

cake

netflix

This years’ Oscars were overshadowed by the onstage physical altercation between Will Smith and Chris Rock, with any news of historical awards (Jane Campion was the third woman in history to take home...

Fluid audio is here, and music is about to meet its next mp3 moment

Blog post by Kriss Thakrar

26 Aug 2021

creator tools

ugc

gen z

Kanye West has released the Donda Stem Player, a handheld remixing speaker that can interact with music, as a way to create a personalised experience with his new album. However, this is not just an interactive...

Music is no longer about consumption, but participation (and women are leading the charge)

Blog post by Hanna Kahlert

27 Jul 2021

women in music

creator tools

Music

The mainstream shift to digital-first life in the last year and a half has affected video content production, games sales, and social media habits. It has also (notably) exacerbated the music industry...

Why music underpins the culture of our ‘new normal’

Blog post by Hanna Kahlert

22 Jul 2021

Music

Media and Marketing

Audience Insight

The recent UK DCMS committee findings on streaming – namely, that artists should receive a greater share of streaming revenues – is merely one facet of the growing pains of a music industry reshaped...

The subscription market model has now taken over consumption, but will it reach a saturation point?

Blog post by Hanna Kahlert

25 Jun 2021

subscriptions

Video

usic

When the balance of Netflix’s value proposition swung from mail-delivered DVDs to the then-mind-blowing idea of a streaming service, the implications stretched far wider than for the movie and TV industry....

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