gaming blog by MIDiA Research

Blog: gaming

Quick take: Xbox’s future is cross-platform, PlayStation’s is cross-entertainment

Blog post by Karol Severin

30 Jul 2020

If Fortnite showed us anything, it’s that the future of entertainment is about monetising fandom – not just consumption and access to content. Games are perfectly positioned to help monetise fandom...

TwitchSports: Amazon throws sports into the starting line-up

Blog post by Alistair Taylor

29 Jul 2020

Video

Sports

Games

Amazon-owned Twitch is no newcomer to sports. However, in a deliberate move to double down, Amazon has conceded that it needs to improve the discoverability of live sporting events for its platform users...

How games continue to drive a cultural shift

Blog post by Karol Severin

24 Jul 2020

Games

gaming

cultural insight

The strides gaming has made in recent years regarding its cultural relevance are hard to ignore. Twenty years ago, consumers defined their cultural image through the music they listened to, the clothes...

Quick Take: Amazon’s pull-back of Crucible is a setback, but don’t sign it off just yet

Blog post by Karol Severin

6 Jul 2020

Games

Amazon

Crucible

Amazon has decided to pull the release of its game, Crucible, back to beta following feedback from early users. Much of the games community is taking jabs at Amazon about its lack of gaming DNA and deeming...

What PlayStation 5 Tells Us About Sony's Trajectory

Blog post by Karol Severin

12 Jun 2020

Games

gaming

playstation 5

PlayStation put on an impressive showcase of 20+ upcoming titles, culminating in presenting the design of its new console, PlayStation 5, due to launch later this year. Though no launch date, price or...

MIDiA's Recovery Economics principles for competing effectively post lockdown

Blog post by Dara Jegede

11 Jun 2020

Covid-19

covid-19 impact

If you missed our webinar on how media and entertainment will evolve post lockdown and how companies should adapt, the recording is available below. MIDiA analysts present in this webinar how the entertainment...

The Gaming Boom Is Driven by Different Genders In Different Age Groups

Blog post by Karol Severin

16 Apr 2020

covid-19 impact

female gaming

gamer demographihcs

We know that we are experiencing a spike in games engagement during this crisis. 21% of adult consumers in the US say they’ve spent more time playing games online ‘in the last two weeks’ (fielded...

Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Blog post by Alistair Taylor

16 Apr 2020

activity gap

broadcast

Brondby

In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now...

Olympics Postponement: The Sports Media Landscape of COVID-19

Blog post by Alistair Taylor

26 Mar 2020

Advertising Revenue

broadcasters

business model

The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented...

Why Games Could Benefit from Coronavirus

Blog post by Karol Severin

17 Mar 2020

corona virus

coronavirus

Covid-19

Yes, it’s another coronavirus-related one, but this time hopefully a more cheerful story than what we’ve been reading and hearing over the last few weeks – at least for gamers and the games industry....

Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Blog post by Alistair Taylor

14 Nov 2019

21st century fox

all-encompassing offering

AppleTV+. Market saturation

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday . The issues highlight just how difficult it is transitioning...

The NFL and Pizza Hut: Future-Proofing with E-Sports

Blog post by Alistair Taylor

18 Oct 2019

ad responsiveness

addressable audience

advert experimentation

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became...

Why PlayStation Now’s Price Cut Alone Is Not Enough To Compete

Blog post by Karol Severin

2 Oct 2019

Games

games streaming

Despite a price cut, PlayStation remains the most expensive gaming experience: PlayStation has announced a 50% price cut to its games streaming service, PlayStation Now. Though slicing a streaming service...

Arcade Plays To Apple’s Strengths and Everyone Else’s Weaknesses

Blog post by Karol Severin

11 Sep 2019

4.99

apple arcade

downloadable games

As of yesterday, Apple has revealed more detail about its upcoming Arcade. For $4.99 per month, users will have the ability to download and play 100+ exclusive games across Apple devices. While Apple is...

Data Says: E-sports Events Are More About Live Entertainment than Gaming

Blog post by Karol Severin

8 Aug 2019

brand activation

e-sports

festivals

Imagine you’ve got three behaviourally defined consumer segments: PC Gamers Console Gamers Live concert goers Which group is most likely to attend an e-sports event? Intuitively, it has to be Gamers,...

Is Pay-TV killing off Niche Sports?

Blog post by Alistair Taylor

4 Jul 2019

Awareness

BBC

BBC One

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding...

An Alternative Future for Televised Sports

Blog post by Hanna Kahlert

2 May 2019

e sport

e-sports

egaming

This article is derived from MIDiA’s report, 'eSports: An alternative future for televised sports?' The days of overpriced suspect hotdogs and rioting stadiums are far from over. Sports, despite their...

Can PlayStation 5 Compete Successfully Amid the Coming Games-Streaming Disruption?

Blog post by Karol Severin

2 May 2019

Games

gaming

Playstation

As Mark Cerny, the lead system architect of PlayStation, implied in an exclusive interview with Wired , PS5 is coming likely in fall 2020 – and it is not just meant to be a mere upgrade of the PS4. The...

Apple Joins The Games Subscription Race With Arcade

Blog post by Karol Severin

26 Mar 2019

apple arcade

arcade

Freemium

Apple has announced that it will launch a games subscription service called Arcade. For a monthly payment (price point to be determined), the service will feature over 100 original games which users will...

Major Games Publishers Are Feeling The Impact Of Peaking Attention

Blog post by Karol Severin

12 Feb 2019

activision results

activision staff

ea results

Just last week (February 5th) Electronic Arts (EA) reported disappointing quarterly results, now Activision has laid off nearly 800 staff, mostly in marketing and sales. As MIDiA has reported multiple...

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