Driving cross-generational appeal in entertainment universes
![Cover image for Driving cross-generational appeal in entertainment universes](https://www.midiaresearch.com/storage/uploads/blog/featured/1317/cover_image-1612785343.jpg)
Blog post by
Karol Severin
Building and maintaining cross-generational appeal in entertainment is hard. A key challenge is in catering to seemingly wildly different consumer segments with the inherent risk of targeting ‘kind of...