Games blog by MIDiA Research

Blog: Games

Creators are focusing on the wrong metrics. Here is why:

Blog post by Sam Griffin

6 Feb 2023

For most creators, there is a demand for greater remuneration for their efforts. However, one key consideration is missing from this equation – platforms are also for-profit revenue generators. The growing...

The Last of Us – when games meet video

Blog post by Sam Griffin

26 Jan 2023

video streaming

HBO Max

The Last of Us

The HBO Original production of Naughty Dog’s The Last of Us is solidifying the foundations of modern expectations for games video crossovers. With the games market increasingly saturated and seemingly...

The metaverse transition: Fortnite

Blog post by Sam Griffin

19 Jan 2023

Fortnite

gaming

Unreal Engine

The metaverse transition: Fortnite Unreal Engine has been at the bleeding edge of digital development since its release, being fundamental to the development of household titles such as The Witcher ,...

Games companies turn to defence as recession looms

Blog post by Karol Severin

12 Jan 2023

recession

games industry

business planning

The beginning of 2023 has seen several games companies show prudent caution, highlighting warning signs as to what lies ahead. Ubisoft cancelled three games in development. Wizards of the Coast reportedly...

Can afforfable MOCAP help with VR adoption?

Blog post by Sam Griffin

16 Dec 2022

Sony

MOCAP

Avatar

Motion capture (MOCAP) has been synonymous with big-budget productions such as Avatar and The Lord of The Rings since their respective releases. Sony hopes to change that. Sony’s January 2023 release...

Will PlayStation Tournaments deliver on Sony’s hopes?

Blog post by Perry Gresham

9 Dec 2022

Playstation

competitive gaming

multiplayer

PlayStation recently announced “ PlayStation Tournaments ”, a new on-console tournaments platform designed to centralise events. Participants can enter a range of tournaments and win prizes based on...

Games report bundle offer – the less you can afford research, the more you probably need it

Blog post by Karol Severin

2 Dec 2022

gamer insight

games strategy

games production

Part of the festive period is about reflection and new aspirations. I, for one, am eternally grateful that MIDiA works with some of the most successful companies in entertainment. I love that we get to...

The co-op opportunity

Blog post by Perry Gresham

25 Nov 2022

Microsoft

coop games

family-centric

This month Microsoft released the results from a consumer survey they commissioned into Christmas-period gaming habits. According to the survey, video games are a more popular seasonal activity than either...

How to recycle games IP: God of War: Ragnarök

Blog post by Sam Griffin

10 Nov 2022

God of War

games ip

Santa Monica Studio

Familiar enough, but not too familiar Recycling games IP is commercially beneficial to games companies, be it from the cost, risk, or predictability perspective. Despite, or perhaps because of, the constant...

Can esports organisations allocate resources more effectively to unlock growth?

Blog post by Sam Griffin

4 Nov 2022

esports

esports audiences

Esports organisations

Esports events bring thousands of viewers from around the world into a shared space. Despite being major spectacles, these events are often a high-risk high-reward opportunity for esports organisations....

Twitch and YouTube are poised for disruption in the video game advertising explosion

Blog post by Ben Woods

1 Nov 2022

Twitch

advertising

ad revenue

Two years ago, the broad negative sentiment toward in-game advertisements stood steadfast as the gaming industry devised the ground rules for realising its multi-billion-dollar advertising opportunity....

Despite declining time spent, Microsoft’s gaming strategy is well and good

Blog post by Karol Severin

27 Oct 2022

Cloud

Microsoft

xbox

In its Q3 2022 results (FY Q1 2023), Microsoft reported growth in Game Pass subscriptions, but said that Xbox content and services revenue declined 3% year on year, driven by declines in first-party content...

Are the short-term benefits of rereleases luring big games companies into a long-term trap?

Blog post by Perry Gresham

21 Oct 2022

remaster

rerelease

remake

Ever since the launch of the PS4 and Xbox One almost a decade ago, the games industry has found itself in an era of remasters. The shift towards re-releases is clear, with cross-gen ports of Diablo III...

Why interactive engagement must become a new frontline in video streaming

Blog post by Ben Woods

18 Oct 2022

Twitch

Smart TV

Cult of The Lamb

As we travel deeper into the era of entertainment saturation, video streaming services are facing some uncomfortable truths.Maintaining and securing audiences by green-lighting expensive series based on...

Is Microsoft the flywheel for Meta’s VR efforts?

Blog post by Karol Severin

13 Oct 2022

xbox

The fall of Stadia

Blog post by Perry Gresham

7 Oct 2022

stadia

games streaming

games subscriptions

Google’s game streaming service Stadia is shutting down in January 2023, just over three years into its life. What went wrong for such a promising technology with the backing of one of the largest corporations...

Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?

Blog post by Karol Severin

29 Sep 2022

netflix

mobile gaming

games industry

It has been a year since Netflix announced its first games studio acquisition. Two days ago, it announced the launch of its own in-house gaming studio based in Finland, bringing a fourth gaming studio...

Grand Theft IP

Blog post by Perry Gresham

23 Sep 2022

grand theft auto

leak

intellectual property

This week gaming entered leak season, with large amounts of content unexpectedly released for two major upcoming titles: Grand Theft Auto VI (GTA) and Diablo IV. GTA developer Rockstar Games confirmed...

What Gamescom and PAX West tell us about games’ cultural relevance in the 2020s

Blog post by Karol Severin

15 Sep 2022

conference

events

cultural insight

Over the last few weeks, I had the opportunity to present at both Gamescom in Cologne, and PAX West in Seattle. It has been a few years since I visited Gamescom. Back then, I wrote about how gaming has...

Games-video crossovers are coming of age

Blog post by Sam Griffin

8 Sep 2022

games video

entertainment

music discovery

Video and games crossover content is becoming mainstream. The Emmy winning Arcane, a live action remake of The Last of Us, indicated that games-inspired video is trailblazing at the core of entertainment...

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