Blog: Gamer segmentation

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Why do gamers play games? Half say mainly to relax, but the other half has different goals

Rhys Elliott

6 Mar 2025

Audience Insight

Games

Gaming

We are proud to have launched our new gamer segmentation , which focuses on motivations, attitudes, and underlying reasons behind gaming behaviours. This article zooms in on some key data and insights...

min read

The hidden value of esports audiences

Karol Severin

20 Jul 2020

Games

esports

AVOD

Esports video viewers are becoming more interesting to brands and media companies. Increasingly more focus is now put on accurately valuing esports audiences. Gamers (and even more so, esports viewers)...

min read