Blog: gamer engagement

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

20% of gamers love couch co-op: Split Fiction’s success is proof players want more

Rhys Elliott

20 Mar 2025

Audience Insight

Games

Gaming

Split Fiction , the co-op-only adventure game from Hazelight Studios, has sold over 2 million copies in one week, generating revenues of over $100 million. This is no small feat, as each copy of the game...

min read

The average gamer plays more than one hour per day, as time spent takes centre stage

Karol Severin

8 Jul 2022

games consumption

time spent

gamer engagement

Over the last two decades, the business models of video games have progressively shifted from unit-sales-led towards engagement-led. This is due to a combination of factors; including the rise of in-game...

min read