Blog: gamer engagement

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

20% of gamers love couch co-op: Split Fiction’s success is proof players want more

Rhys Elliott

20 Mar 2025

Audience Insight

Games

Gaming

Key insights from this blog: MIDiA's research shows that a significant portion of gamers consider couch co-op a favourite genre. The runaway success of Split Fiction supports these findings Producing more...

min read

The average gamer plays more than one hour per day, as time spent takes centre stage

Karol Severin

8 Jul 2022

games consumption

time spent

gamer engagement

Over the last two decades, the business models of video games have progressively shifted from unit-sales-led towards engagement-led. This is due to a combination of factors; including the rise of in-game...

min read