Blog: gamer behavior

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

In-game cosmetics remain a huge opportunity for brands

Rhys Elliott

19 Sep 2024

Fortnite

brands

in-game monetisation

While the games market is facing growth challenges, in-game spending will remain a key pillar for revenue growth. In-game spending generated revenues of $125.7 billion in 2023. In the coming years, that...

min read

Four themes that affect you, no matter what kind of games company you are

Karol Severin

23 Mar 2023

distribution

gamers

cost of living

Even without the disruptive events of the Covid-19 pandemic, Russia’s invasion of Ukraine, and the cost-of-living crisis, navigating the constantly evolving business dynamics in the games industry has...

min read

Is the quality of games going down?

Perry Gresham

24 Feb 2023

trueachievements

xbox

gamer behavior

“Things aren’t like they used to be”, a common refrain of anyone over the age of about 25, is a sentiment especially prevalent amongst gamers today. Is this blind nostalgia, or have games really...

min read

Single player vs. multiplayer | A generational changing of the guards or a bifurcation of gamer behaviours?

Karol Severin

26 May 2022

multiplayer

single player

gamer behavior

Though the roots of the multiplayer mode go back decades, online multiplayer games have been taking the world by storm in more recent years. Here is where things stand at the moment: 57% of gamers prefer...

min read

Gamers: The new frontier of music’s fan-centric growth

Karol Severin

13 Apr 2021

artists direct

DIY artists

gamer behavior

Music companies have begun to realise that as their industry has grown, it has also transferred much of its previous fan value into the subscription and song economy. The outbreak of COVID-19 and the subsequent...

min read

MUSIC & GAMING: A NEW WAY TO PLAY

Dara Jegede

13 Apr 2021

live streaming

monetizing fandom

Music

MUSIC & GAMING: A NEW WAY TO PLAY New report explores how music companies and creators should rethink building and monetising fandom LONDON—Tuesday, April 13, 2021: MIDiA Research, in partnership...

min read

Quick take: Xbox’s future is cross-platform, PlayStation’s is cross-entertainment

Karol Severin

30 Jul 2020

Games

playstation now

xbox game pass

If Fortnite showed us anything, it’s that the future of entertainment is about monetising fandom – not just consumption and access to content. Games are perfectly positioned to help monetise fandom...

min read

The Differentiation Of Nintendo Switch Is A Double-Edged Sword

Karol Severin

1 Jun 2017

comptitive gaming landscape

game consoles

gamer behavior

Nintendo is attempting to nearly double its Switch supply, in light of better than expected sales. However, as the Wall Street Journal points out – the request to nearly double production may be met...

min read