The sheer importance and popularity of the freemium games model in the app economy is evident across the globe as they capture the lion’s share of both the top 100 grossing overall apps as well as gaming...

Apple’s App Store introduced a permanent feature page for indie games yesterday. The move is another step in Apple’s ongoing effort to provide more effective discovery tools and thus, drive more value...

In 2014 the freemium model accounted for 98% of Google Play revenue. The success of a few hit releases brought the freemium model into mainstream. But freemium apps often heavily rely on a small amount...