free to air blog by MIDiA Research

Blog: free to air

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

The Premier League going pay-per-view means a sucker-punch for sports fans

Blog post by Alistair Taylor

15 Oct 2020

English Premier League

EPL

pay per view

English Premier League (EPL) clubs have agreed an ‘interim solution’ to allow fans to continue watching their teams live. EPL fixtures not selected for broadcast in October will be available to fans...

COVID fallout: BBC no longer considers UK Athletics value for money

Blog post by Alistair Taylor

19 Aug 2020

Covid-19

covid

pandemic

COVID-19 exposed live entertainment as a vulnerable asset class , specifically following the pandemic-enforced postponement of live sports . One of the hardest hit during this hiatus and ensuing uncertainty...

Premier League Acknowledges Priorities Have Changed During Lockdown

Blog post by Alistair Taylor

11 Jun 2020

artificial crowd noise

attention

BBC One

The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports...

Collapsing Maul: Sport Facing Global Rights Re-valuations

Blog post by Alistair Taylor

4 May 2020

All Blacks

All or Nothing

broadcast rights

The English Gallagher Premiership Rugby provides another case study that demonstrates just how significant COVID-19’s impact on rights holders is likely to be moving forward, as it faces a substantial...

Olympics Postponement: The Sports Media Landscape of COVID-19

Blog post by Alistair Taylor

26 Mar 2020

Advertising Revenue

broadcasters

business model

The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented...

Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Blog post by Alistair Taylor

6 Mar 2020

business model

consumption habits

cricket

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers...

‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1

Blog post by Alistair Taylor

9 Jan 2020

audience viewership

average age

BARB

2019 audience figures for Formula One (F1) provide the latest example of a rights holder opting for short-term revenue optimisation over long-term strategic growth, to the detriment of its viewing audience....

Knock On: Rights Holders Cannot Chance Latency?

Blog post by Alistair Taylor

26 Sep 2019

Akamai

broadband providers

broadcaster

The IRB Rugby World Cup (RWC) commenced last Friday with hosts Japan producing a fine victory over second-time qualifiers Russia, 30-10. The first RWC to be held in Asia provides Australasian countries...

Is YouTube MLB’s Answer to Tap into Younger Audience?

Blog post by Alistair Taylor

29 Jul 2019

baseball

cable consumption

Channel 4

On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s...

Is Pay-TV killing off Niche Sports?

Blog post by Alistair Taylor

4 Jul 2019

Awareness

BBC

BBC One

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding...