fragmentation blog by MIDiA Research

Blog: fragmentation

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Social companies face a fragmenting digital ecosystem

Hanna Kahlert

24 May 2024

social

TikTok

twitter

On the surface, it is a year of opportunity for social platforms. TikTok may face a ban in the US, opening market share for Reels, Shorts, and any other platform with social video features to sweep in...

min read

Reddit’s IPO is a nail in the coffin for the centralised internet

Hanna Kahlert

28 Mar 2024

social

centralised internet

Last week, Reddit, the 19 year old social(ish) platform and long-time backbone of the internet, went up for IPO. The news is not exactly a surprise; the company has been hinting at it for years now, and...

min read

Despite its hyper-futurism, 2023 was a return to the past

Tatiana Cirisano

21 Dec 2023

social media

Music creators

fragmentation

From politics to tech to entertainment, the past few years can best be described as unprecedented. In 2023, daily life felt especially futuristic and surreal, with artificial intelligence dominating the...

min read

Artists are speaking out about the content treadmill — is it too late to slow down?

Tatiana Cirisano

14 Dec 2023

burnout

music industry

Music creators

If you were on the music industry bubble of X this week, you probably caught wind of Bethany Cosentino’s honest reflection of her solo album release. For the uninitiated, the frontwoman of cult California...

min read