Blog: FAST

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Why measuring video attention requires nuance

Tim Mulligan

14 Nov 2023

video measurement

ASI 2023

FAST

Last week’s ASI conference provided a forum for those grappling with measuring ad engagement to coalesce around some of the common aims required to quantify the value of consumer attention. The overarching...

min read

Why ad innovation will be so important for Netflix

Tim Mulligan

7 Nov 2023

Netflix

Basic With Ads

Netflix Q3 23

This week, Netflix introduced a download feature into its Basic with Adverts subscription tier, making it the first ad-supported streaming service to offer this in video. This comes off the back of last...

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Why Amazon is bringing FAST to podcasts

Tim Mulligan

31 Oct 2023

Podcast video

Wondery

FAST

Last week, Wondery , an Amazon-owned podcast studio,announced the launch of three new free ad-supported streaming TV (FAST) channels on Amazon’s FAST service, Freevee. These channels will join the lineup...

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Telly’s challenge to the smartphone opens a new front in the second screen wars

Ben Woods

24 May 2023

Smart TV

Telly

FAST

Rarely does a new product manage to redefine its market. In 2007, the launch of the iPhone caused a seismic shift when Apple transformed the mobile phone from a device for calls and texts to an entertainment...

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FAST can help video services win the streaming wars… but it’s about more than just ads

Ben Woods

21 Mar 2023

FAST

SVOD

AVOD

Earlier this month, the subscription streaming service DAZN took an uncharacteristic decision around its women’s sports coverage. Rather than using traditional marketing to coax viewers towards subscribing,...

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Not everyone can be a winner in the FAST gold rush

Ben Woods

28 Feb 2023

FAST

SVOD

AVOD

Video streaming executives searching for relief from the high cost of acquiring new subscribers have found a saviour – and it looks a lot like linear TV. Free ad-supported streaming television (FAST)...

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YouTube’s new king must reclaim the title of social video’s great innovator

Ben Woods

23 Feb 2023

Social video

yotube

FAST

YouTube’s changing of the guard has brought forward a stark reality: the social video platform responsible for a seismic shift in how video is created, monetised, and distributed is now looking and feeling...

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YouTube has dismantled the walls between social video and SVOD

Ben Woods

24 Jan 2023

Social video

SVOD

YouTube

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a...

min read