Fandom blog by MIDiA Research

Blog: Fandom - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

YouTube’s one-stop shop offers a salvation to creator burn-out

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Ben Woods

12 Jan 2023

Creator Economy

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers,...

min read

Music discovery in 2023 is about the journey, not the moment

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Tatiana Cirisano

12 Jan 2023

Music Streaming

Oversaturation was among the hottest music industry topics of 2022. By now, we have all read — and maybe gasped at — the recent estimate that more than 100,000 new songs hit streaming services daily....

min read

Why TV is at risk of losing its cultural value

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Hanna Kahlert

21 Dec 2022

Warner Bros Discovery

Humans have been telling stories since they first looked at the sky and decided that clusters of stars resembled scorpions and centaurs. Storytelling is intrinsic to culture. It builds relationships, religions,...

min read

Twitch can fight the digital advertising downturn with Guest Star

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Ben Woods

20 Dec 2022

When Twitch influencer Freckled Science wanted to puncture the falsehoods surrounding the beauty industry, she patched in Dr. Michelle Wong for a live interview . The co-stream, incorporating the feeds...

min read

Party in the front, business in the back: Why Apple Music Sing is so savvy

Cover image for Party in the front, business in the back: Why Apple Music Sing is so savvy

Tatiana Cirisano

13 Dec 2022

Music Streaming

Streaming services are increasingly taking steps to diversify their offerings , and the latest example came last week from Apple Music. Just in time for holiday sing-a-longs, the service introduced a new,...

min read

Welcome to the Metaverse, where audience fragmentation reigns

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Ben Woods

8 Dec 2022

In Ernest Cline’s dystopian novel Ready Player One , the metaverse unfurls as a virtual universe where choice over identity and experience are boundless. Such is the seamless experience of Cline’s...

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How touring pits artists against their own fans

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Tatiana Cirisano

6 Dec 2022

The live music industry is now facing the reckoning we predicted last spring, as it is increasingly clear that touring is not financially sustainable for most artists, while superstars are facing backlash...

min read

What Elon's Twitter means for music

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Tatiana Cirisano

29 Nov 2022

Content Creators

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform,...

min read

Why the launch of Artists’ Equity and the return of Bob Iger are both driven by fandom

Cover image for Why the launch of Artists’ Equity and the return of Bob Iger are both driven by fandom

Tim Mulligan

24 Nov 2022

Artists’ Equity

On Sunday, the New York Times broke the story that Matt Damon and Ben Affleck are launching a new production company called Artists’ Equity. The production venture is backed by RedBird Capital Partners...

min read

Can esports organisations allocate resources more effectively to unlock growth?

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Sam Griffin

4 Nov 2022

esports audiences

Esports organisations

Esports events bring thousands of viewers from around the world into a shared space. Despite being major spectacles, these events are often a high-risk high-reward opportunity for esports organisations....

min read

The cost of music streaming just went up — here is what must come next

Cover image for The cost of music streaming just went up — here is what must come next

Tatiana Cirisano

3 Nov 2022

Music Streaming

It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will...

min read

Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Cover image for Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Ashleigh Millar

2 Nov 2022

Media and Marketing

If you have found yourself of TikTok over the last month, you will have most likely been inundated with Sam Smith ‘Unholy’ and Meghan Trainor ‘Made You Look’ content. The two artists made TikTok...

min read

Midnights: modern-day music marketing 101

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Ashleigh Millar

27 Oct 2022

online communities

Are we surprised that Taylor Swift has broken records (yet again) after dropping her new album, Midnights (and Midnights (3am Edition) )? In the first five days of release, Midnights earned more than an...

min read

House of spoilers: Leaks are bad for services, but good for fans

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Hanna Kahlert

26 Oct 2022

The finale of House of the Dragon aired this Sunday (or Monday, for countries to the east of the US), culminating a wildly successful first season of HBO’s first Game of Thrones spinoff. To be specific;...

min read

HYBE’s new strategy is a blueprint for more than BTS

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Tatiana Cirisano

25 Oct 2022

With its crown jewel, BTS, set to join the military, HYBE is without a doubt in a unique situation. This week, HYBE shared their strategy in a detailed letter to shareholders, and there has already been...

min read

Vinyl now matters more to the music industry

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Keith Jopling

11 Oct 2022

Streaming Music

It is the final quarter of 2022 and almost time for Spotify Wrapped – that thrilling rush of data that knows more about your music listening habits than you do yourself. However, my Wrapped will be redundant...

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How podcast platforms are setting their sights on global expansion

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Annie Langston

5 Oct 2022

The growth of podcast audiences requires a global effort. And while the market is primarily dominated by mostly Western platforms, such as Spotify and Apple, there are opportunities for new players to...

min read

What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?

Cover image for What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?

Hanna Kahlert

29 Sep 2022

The music industry is in a cultural crisis. It is more demanding than ever to be a successful artist, with the work required to meet the demands of social algorithms and to cut through the clutter being...

min read

WMG is moving beyond superstars – and that is a good thing

Cover image for WMG is moving beyond superstars – and that is a good thing

Mark Mulligan

16 Sep 2022

fragmented fandom

Warner Music Group’s ( WMG’s) Steve Cooper recently stated that the major is no longer financially dependent on superstars – which is, of course, quite a different thing from not being culturally...

min read

Social media is the vessel to amplify the open podcasting ecosystem

Cover image for Social media is the vessel to amplify the open podcasting ecosystem

Annie Langston

1 Sep 2022

Live audio sparked in lockdowns and blurred the lines between social media and podcasts. Although Clubhouse kickstarted this craze, its success post lockdown has lagged , and other major platforms are...

min read

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