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Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Why Facebook Can Be the Future of Social Music, But Isn’t Yet

Mark Mulligan

21 Mar 2019

Facebook

Facebook messenger

facebook music

Facebook recently secured licensing deals with music rightsholders in India , an important step in what has thus far been an underwhelming social music strategy since first inking rights deals in June...

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Facebook Has Got An Instagram Problem

Mark Mulligan

1 Feb 2018

Facebook

Facebook messenger

facebook music

Mark Zuckerberg dropped a bit of bombshell during the Q4 2017 earnings call. He announced that Facebook daily active users (DAUs) have fallen across some key markets, including the US. COO Sheryl Sandberg...

min read

What Ad Tests On Messenger Tell Us About Facebook’s Plan To Monetize Messaging

Karol Severin

27 Jan 2017

ads on messenger

Facebook

facebook ads

Facebook has begun testing the integration of ads into Messenger. It allows advertisers to place banners onto the users’ home screen on the instant messaging service. Ads on Messenger have been a long...

min read

Facebook The Media Company: If It Looks Like A Duck

Mark Mulligan

22 Dec 2016

Facebook

Facebook Media Company

facebook media strategy

Yesterday Facebook's CEO Mark Zuckerberg finally confirmed that Facebook is a media company , not a traditional one, but a media company nonetheless. This is something we've been thinking about a lot at...

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MIDIA Blog Exclusive: Just How Well Are Chatbots Actually Doing?

Mark Mulligan

11 Sep 2016

Chart Of The Week

chat bots

Facebook messenger

The arrival of chatbots has been widely covered by the media in the last few months. The hype peaked in April 2016 when Facebook (though by no means the first company to do so) released its Messenger Platform...

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Facebook’s DeepText Sees And Learns From Everything You Write

Karol Severin

3 Jun 2016

DeepText

Facebook

Facebook introduced its DeepText AI this week . It is a deep learning-based text understanding engine, which allows Facebook to sieve through and understand several thousand posts per second across 20...

min read

Chart Of The Week: Facebook The Full Stack Internet Company

Mark Mulligan

11 Jan 2016

android

Apple

Chart Of The Week

Facebook has 1.4 billion monthly active users, up by 58% since Q3 2013. Quite simply, Facebook is big and is getting bigger. But the metrics only tell part of the story. Since its inception in 2004 as...

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