F1 blog by MIDiA Research

Blog: F1

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Why Sky remains focused on Formula 1 as streaming TV remakes sports fandom

Tim Mulligan

4 Oct 2022

Formula One

F1

Sky

Last Friday, Comcast-owned Sky announced that it had renewed its exclusive UK and Ireland coverage of Formula 1 (F1) until the end of 2029. Included in this deal are additional rights for Sky Italia and...

min read

Why Netflix is leveraging golf and tennis to retain its digital entertainment dominance

Tim Mulligan

18 Jan 2022

Streaming

formats

commissioning strategy

In an era of rapid change in the entertainment world, one thing remains constant: the power of compelling storytelling. Stories come in many shapes and forms, and, traditionally, sports have dominated...

min read

F1 Drive to Survive: The rise of a Motorsport Multiverse

Srishti Das

24 Mar 2021

Video

F1

Drive to Survive

Netflix’s Drive to Survive was one of the first media projects taken up by Liberty Media after it bought the keys to Formula One (F1) in 2017. The first season aired in March 2019, bringing with it a...

min read

Does Virgin Media Plus O2 Equal A New UK Communications Major?

Tim Mulligan

6 May 2020

Banijay

Comcast

EPL

Liberty Global which is the parent company of Virgin Media, is in talks with Telefonica subsidiary O2 about combining the two businesses together to create a new UK challenger to BT. Virgin Media is the...

min read

Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Alistair Taylor

6 Mar 2020

business model

consumption habits

cricket

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers...

min read

‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1

Alistair Taylor

9 Jan 2020

audience viewership

average age

BARB

2019 audience figures for Formula One (F1) provide the latest example of a rights holder opting for short-term revenue optimisation over long-term strategic growth, to the detriment of its viewing audience....

min read