Blog: Entertainment - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Social media platforms are now content platforms (and not all of them are competing the same way)

Cover image for Social media platforms are now content platforms (and not all of them are competing the same way)

Hanna Kahlert

14 Sep 2022

As we move into an autumn that is haunted by the cost-of-living crisis, entertainment propositions are being forced to increasingly compete for what is left of the pandemic-driven entertainment boom of...

min read

Games-video crossovers are coming of age

Cover image for Games-video crossovers are coming of age

Samuel Griffin

8 Sep 2022

Music discovery

Video and games crossover content is becoming mainstream. The Emmy winning Arcane, a live action remake of The Last of Us, indicated that games-inspired video is trailblazing at the core of entertainment...

min read

The cost-of-living crisis is here; it just has not hit entertainment yet

Cover image for The cost-of-living crisis is here; it just has not hit entertainment yet

Hanna Kahlert

31 Aug 2022

The attention crunch in the wake of ended lockdowns and resumption of ‘in real life’ (IRL) activities has not been as pronounced as feared. Hints of it have been visible in the drop in Netflix subscriptions...

min read

If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?

Cover image for If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?

Hanna Kahlert

19 Aug 2022

Cultural trends

attention recession

When the first season of Stranger Things entered the zeitgeist in 2016, its set, soundtrack, and all-around vibes fit perfectly with the 80’s cultural revival of the time. Americana ‘hipster’ was...

min read

Winter is coming, and Amazon is ready: why the multi-service major is raising its prices

Cover image for Winter is coming, and Amazon is ready: why the multi-service major is raising its prices

Hanna Kahlert

27 Jul 2022

Subscription fatigue is already threatening the Covid-driven entertainment boom as post-pandemic behaviours compete for time, money, and attention with the digital subscriptions that thrived under lockdown...

min read

Are we headed towards subscription fatigue?

Cover image for Are we headed towards subscription fatigue?

Hanna Kahlert

21 Jul 2022

When streaming first made headway in the entertainment world, it shifted the very dynamic of consumption. Ownership became a status symbol of yester-year; access to everything, at all times , was the new...

min read

Meta leans in to the creator economy

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Hanna Kahlert

21 Jun 2022

Creator economy

MIDiA has written much on the premise of the emerging ‘creator economy’ ; a dual-sided concept that highlights both the increasing opportunity for creators who already exist, from music to video to...

min read

The Covid entertainment boom is over

Cover image for The Covid entertainment boom is over

Hanna Kahlert

27 Apr 2022

Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional...

min read

If Web3 is so forward-thinking, why is it so male dominated?

Cover image for If Web3 is so forward-thinking, why is it so male dominated?

Tatiana Cirisano

28 Feb 2022

gender equality

Strike up a five-minute conversation with someone in the Web3 space, and any combination of the words “forward-thinking”, “revolutionary”, and “equitable” is bound to come up. Many proponents...

min read

Lean-in is the future because it is the past

Cover image for Lean-in is the future because it is the past

Hanna Kahlert

27 Oct 2021

Cultural trends

The modern mantra of “kids these days” might (in the industry) typically finish with something like “ are killing good music ” or “are on TikTok too much”. The strategists developing the future...

min read

Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

Cover image for Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

Hanna Kahlert

30 Sep 2021

Three years ago, MIDiA first proposed that consumer attention was becoming saturated – meaning that all entertainment propositions would not only be competing with similar entertainment types, but also...

min read

The subscription market model has now taken over consumption, but will it reach a saturation point?

Cover image for The subscription market model has now taken over consumption, but will it reach a saturation point?

Hanna Kahlert

25 Jun 2021

When the balance of Netflix’s value proposition swung from mail-delivered DVDs to the then-mind-blowing idea of a streaming service, the implications stretched far wider than for the movie and TV industry....

min read

The sensationalisation of news comes head-to-head with Euro 2020

Cover image for The sensationalisation of news comes head-to-head with Euro 2020

Hanna Kahlert

17 Jun 2021

Less than a week in, and the coverage of Euro 2020 is off to a problematic start. Any big sports event taking place after a year of pandemic-induced lockdowns was bound to have its hitches. Yet few could...

min read

Esports’ critical mass challenge: Solutions are beyond games

Cover image for Esports’ critical mass challenge: Solutions are beyond games

Karol Severin

19 Feb 2021

cross-entertainment strategy

Esports have been receiving much coverage in recent years – from sold-out arenas, through to record-breaking live streaming events, right up to the formation of news outlets which solely cover esports....

min read

Driving cross-generational appeal in entertainment universes

Cover image for Driving cross-generational appeal in entertainment universes

Karol Severin

8 Feb 2021

cross-generational

Building and maintaining cross-generational appeal in entertainment is hard. A key challenge is in catering to seemingly wildly different consumer segments with the inherent risk of targeting ‘kind of...

min read

Free COVID-19 Impact Webinar

Cover image for Free COVID-19 Impact Webinar

Mark Mulligan

9 Apr 2020

coronavirus impact

coronavirus research

coronavirus webinar

MIDiA Research is running a free-to-attend webinar on Wednesday, April 15 th : COVID-19 Impact on Entertainment Demand and Behaviours. Regular readers will know that MIDiA has been publishing COVID-19...

min read

The Digital Entertainment Boom Is Temporary; What Comes Next?

Cover image for The Digital Entertainment Boom Is Temporary; What Comes Next?

Hanna Kahlert

8 Apr 2020

coronavirus and entertainment

coronavirus consumer behaviour

The digital entertainment boom as a result of the global COVID-19 lockdowns is but an optimistic wave in a stormy sea the market will have to weather over the coming months… and potentially even years....

min read

The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

Cover image for The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

Alistair Taylor

2 Apr 2020

The NFL’s commissioner Roger Goodell announced to all 32 teams in a memo on March 26th that the NFL draft will go ahead as scheduled from the 23 rd to 25 th of April, despite growing pressures resulting...

min read

Going the (Social) Distance: Rising Consumer Trends

Cover image for Going the (Social) Distance: Rising Consumer Trends

Hanna Kahlert

2 Apr 2020

Consumer behaviour

consumer trends

In the current lockdown climate, consumer behaviours are adapting to the new normal – and out of necessity, much of this is happening on digital. The 2008 crash resulted in success for many pioneering...

min read

Can BT Lay the Smackdown on Its Rivals?

Cover image for Can BT Lay the Smackdown on Its Rivals?

Alistair Taylor

3 Jan 2020

addressable audience

This Saturday at 1am GMT BT will debut its live broadcast for WWE Smackdown, having acquired the exclusive rights from long-term UK broadcaster Sky in June 2019 . This signalled the end of Sky’s tenure...

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