Blog: Entertainment

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Music is losing a generation of young men

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Kriss Thakrar

31 Mar 2025

Key insights from this blog: Netflix’s hit Adolescence has renewed conversation around the radicalisation of young men, particularly in online spaces MIDiA’s research highlights that all entertainment...

min read

Cultural forecasting: how socio-economic moods can predict trends

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Laura Fisher

26 Mar 2025

Cultural trends

The entertainment industry is at a pivot point. For decades success relied on spotting emerging trends and amplifying them. This reactive model worked when cultural movements developed slowly through physical...

min read

Live and direct: lessons for streamers from the appeal of online radio

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Laura Fisher

20 Mar 2025

Audience Insight

Key insights from this blog: Online radio has a growing audience, with further opportunity to capitalise on what is missing from music streaming We explore why online radio is gaining popularity – covering...

min read

Why ads in DMs are not the solution Instagram wants them to be

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Hanna Kahlert

18 Mar 2025

Audience Insight

Key insights from this blog: Instagram's direct messaging features have become a core component of the platform; MIDiA data highlights that the majority of social media users log in to the platform to...

min read

Mining fandom: Music’s Drive to Survive moment

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Ben Woods

28 Feb 2025

Marketing Strategy

Netflix’s Drive to Survive did more than introduce a new entertainment layer for sports fans. The F1 docuseries provided a framework for re-igniting and nurturing fandom. Before then, sports documentaries...

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Social came for music streaming’s lunch – now is the time for streaming to bite back

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Tatiana Cirisano

27 Feb 2025

Audience Insight

In the battle of music streaming versus social, the major (at least Western) music streaming services have never fully committed to implementing social features. Spotify has come the closest: an early...

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How streaming platforms are adapting in the race for affordable content

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Rutger Rosenborg

19 Feb 2025

Business Strategy

Music is expensive – not for consumers, but for companies who have to license music copyrights from rightsholders. It is a large reason Spotify did not have a full year of profitability until 2024 ....

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Craft versus character: the equation the music industry needs to fix

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Mark Mulligan

18 Feb 2025

I recently wrote about the unflattening of music :how creativity, craft, and fandom can – if done right – counter the growing commodification of music. Not surprisingly, I focused on the music side...

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How PlayStation broke its hardware and active user records in Q4

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Rhys Elliott

13 Feb 2025

Business Strategy

Sony released its financial results for calendar Q4 2024. Here are the high-level results: Sony generated revenues of $27.9 billion As always, its Game & Network Services (G&NS) Segment – PlayStation...

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MIDiA’s analysts answer questions on their 2025 predictions

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Karol Severin

5 Feb 2025

Business Strategy

We are delighted by the overwhelmingly positive response and discussions sparked during our 2025 predictions webinar. We are grateful for all the engaging questions you asked during the session. Though...

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Two years into the AI craze, where does it go next?

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Hanna Kahlert

6 Nov 2024

We are almost two years into the reality of large-language-model (LLM) artificial intelligence. Now, the future of AI is heralding the return of nuclear power: both Google and Microsoft have announced...

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Ofcom, Elon Musk, and the future of the social platform marketplace

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Hanna Kahlert

30 Oct 2024

Social platforms

Earlier this year, riots broke out across the UK, fuelled largely by misinformation and inflammatory discourse on social media. At the time, it was unclear who bore responsibility: did the brunt of the...

min read

Social is the new entertainment; enter MIDiA’s new social vertical

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Hanna Kahlert

24 Jul 2024

Audience behaviour

Social platforms are now inextricable from the digital world and every aspect of entertainment. Fans and A&Rs alike discover new music on social platforms. Marketing strategies for artists and concerts...

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The techification of entertainment (and why it needs to reverse)

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Hanna Kahlert

10 Apr 2024

Entertainment today is almost inseparable from streaming – for better and for worse. The tech infrastructure that underpins today’s entertainment industry has had a huge impact not only on how content...

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Niche is mainstream. So… what next?

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Hanna Kahlert

29 Feb 2024

Entertainment industries today are navigating two contrasting pressures. On the one side is the demand for niche personalisation: algorithms drive hyper-targeted content to just the right audiences, who...

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2024 will be a year of change (as if there has not been enough already)

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Hanna Kahlert

19 Dec 2023

Four years ago today, the Covid-19 pandemic was but a rumour on the wind. Since then, it would be an understatement to say that much has changed. Digital entertainment consumption boomed and rapidly overwhelmed...

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Social content platforms are set to compete with everything in entertainment

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Hanna Kahlert

17 May 2023

Or at least, they will try to. TikTok is already a hub of creativity and consumption to match the changing preferences of a digital-native (and increasingly mobile-first) generation who have spent much...

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How YouTube’s format fluidity is ushering in a new era for entertainment

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Annie Langston

29 Mar 2023

As part of its official podcast rollout, YouTube has launched new podcast features and metrics in its YouTube Studio, although these features do not appear to be available for audio podcasts on YouTube...

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AI is impacting industry today; here is how it will affect culture tomorrow

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Hanna Kahlert

29 Mar 2023

artificial intelligence

It is clear that AI is here to stay – and its impact on digital entertainment (and beyond) will be as tectonic as the emergence of the smartphone . Already, business developers are using OpenAI’s GPT-4...

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The future lies beyond tech – a long(er) read

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Hanna Kahlert

14 Dec 2022

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question...

min read

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