Blog: Entertainment and Fandom - Page 30

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Looking forward and back: Why song interpolations reflect a new music industry outlook

Cover image for Looking forward and back: Why song interpolations reflect a new music industry outlook

Tatiana Cirisano

2 Dec 2021

music publishing

If many popular songs from the past year sound familiar, it might be because they are. Song interpolations – when artists copy another song’s underlying melody, often with modified lyrics – are increasingly...

min read

Until video streaming cracks discovery, the challenges of retention will remain

Cover image for Until video streaming cracks discovery, the challenges of retention will remain

Tim Mulligan

30 Nov 2021

Back in February 2016, MIDiA Research published a report entitled P2P In The Age Of SVOD . In it, MIDiA identified a key challenge that was hindering the mainstream adoption of subscription video on demand...

min read

Out with viral, in with niche: TikTok’s impact on music changes form

Cover image for Out with viral, in with niche: TikTok’s impact on music changes form

Tatiana Cirisano

26 Nov 2021

In 2020, TikTok users proved their power for turning songs into hits. Tracks associated with dance challenges, memes and other TikTok trends regularly cracked the top 10 of the Billboard Hot 100 songs...

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Labels could have helped Epic reimagine music – now Harmonix will do it instead

Cover image for Labels could have helped Epic reimagine music – now Harmonix will do it instead

Karol Severin

25 Nov 2021

Epic Games announced it is acquiring Harmonix, the maker of Rock Band. While this makes sense for the Fortnite maker and its entertainment metaverse, it has the risk of diluting the potential music expertise...

min read

The attention economy after the lockdown boom

Cover image for The attention economy after the lockdown boom

Mark Mulligan

25 Nov 2021

Attention economy

media consumption

The attention economy is the cornerstone of all entertainment businesses. Throughout the 2010s, it just grew and grew, with more and more digital entertainment options filling consumers’ downtime. Staring...

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Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Cover image for Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Hanna Kahlert

24 Nov 2021

Netflix and Spotify have just launched a collaborative project: a page on the Spotify app that is dedicated to soundtracks and playlists based on popular Netflix shows and films. The implications point...

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Why Netflix has decided to play the ratings game

Cover image for Why Netflix has decided to play the ratings game

Tim Mulligan

23 Nov 2021

As part of its third quarter financials release, Netflix revealed that it will switch to reporting on hours viewed for its shows and movies, rather than the number of households or accounts that choose...

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A red-hot cultural movement (Taylor’s Version)

Cover image for A red-hot cultural movement (Taylor’s Version)

Ashleigh Millar

23 Nov 2021

Here at MIDiA Research, we like to take a deep dive into fandom culture and the effect it has on industry progress and strategy. As of late, we have focused on the success behind tribal fandom (a skill...

min read

Quick take: Bridging IRL and digital – the next phase of entertainment consumption

Cover image for Quick take: Bridging IRL and digital – the next phase of entertainment consumption

Karol Severin

19 Nov 2021

consumption habits

consumer trends

We are entering a new phase in the evolution of consumption. Traditionally, IRL dominated entertainment consumption. With the advent of the internet, smartphones and other technological innovations, companies...

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Quick take: Overwolf hints that UGC is the future of entertainment

Cover image for Quick take: Overwolf hints that UGC is the future of entertainment

Hanna Kahlert

18 Nov 2021

Media and Marketing

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing...

min read

Why Bored Ape and other NFTs need music (not just the other way around)

Cover image for Why Bored Ape and other NFTs need music (not just the other way around)

Tatiana Cirisano

17 Nov 2021

Universal Music Group

The popular NFT collection-turned-collective Bored Ape Yacht Club (BAYC) entered the music industry this week, as Universal Music Group (UMG) and Timbaland both announced plans to turn the brand’s trendy...

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Peacock arrives to disrupt the European streaming market

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Tim Mulligan

16 Nov 2021

Today, November 16th, Peacock finally arrives in Europe with its soft launch in the UK and Ireland via Comcast’s European subsidiary, Sky. At no additional cost, Peacock will be made available to Sky...

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Tribes are the future of fandom (and that may or may not be a good thing)

Cover image for Tribes are the future of fandom (and that may or may not be a good thing)

Mark Mulligan

12 Nov 2021

Media and Marketing

At MIDiA, we spend a lot of time exploring the fan economy and how new forms of fandom are redefining media businesses. The most significant underlying dynamic is the fragmentation of fandom: the dynamic...

min read

Entertainment has an important role to play in the climate crisis

Cover image for Entertainment has an important role to play in the climate crisis

Hanna Kahlert

12 Nov 2021

Friday the 12th November marks the last day of the COP26 summit, aimed at setting climate goals for the next year to address the ecological crisis that is set to disrupt the future of humanity – which,...

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Reality check: NFTs are still niche, but they do have mainstream potential

Cover image for Reality check: NFTs are still niche, but they do have mainstream potential

Karol Severin

11 Nov 2021

Audience Insight

The rise of NFTs has certainly been one of the talks of 2021. Looking at emerging trends and then separating the hype from the substance is MIDiA’s specialty. This is particularly pertinent as the most...

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ViacomCBS points the way to D2C sustainability

Cover image for ViacomCBS points the way to D2C sustainability

Tim Mulligan

10 Nov 2021

The streaming video revolution over the previous two years is busy transforming from growth at any cost, towards establishing a viable path to exist beyond the current surge of investment. The ultimate...

min read

Why a VR metaverse is not the future of digital

Cover image for Why a VR metaverse is not the future of digital

Hanna Kahlert

5 Nov 2021

consumer insight

Amid a perfect storm of government scrutiny, potential anti-trust legislation, a whistle-blower, and social media disruption at the hands of burgeoning creator tools (like TikTok), Facebook – sorry,...

min read

Quick take: Another blow for Epic Games as Fortnite shuts down in China

Cover image for Quick take: Another blow for Epic Games as Fortnite shuts down in China

Karol Severin

4 Nov 2021

It has not been the best year for Fortnite. Following the fiasco with its Apple lawsuit, as well as year on year consumer penetration having declined , the Fortnite maker announced that it is shutting...

min read

Why Netflix is making its play to become a (meta) entertainment service

Cover image for Why Netflix is making its play to become a (meta) entertainment service

Tim Mulligan

3 Nov 2021

Business Strategy

A deliberate strategic change in the core business utility of any company is difficult. For a business such as Netflix, which is synonymous with streaming video subscriptions, diversifying into games is...

min read

FaZe goes public – what to watch out for

Cover image for FaZe goes public – what to watch out for

Karol Severin

28 Oct 2021

FaZe is going public via a SPAC merger. It is positioning itself as the company who can help brands reach Gen Z. Can it succeed? Every generation or so, there is a company that builds its narrative to...

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