Blog: Entertainment and Fandom - Page 20

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why Netflix Basic with Ads is an inflection point for streaming TV

Cover image for Why Netflix Basic with Ads is an inflection point for streaming TV

Tim Mulligan

3 Nov 2022

Netflix basic with ads

Business Strategy

Last week, Comcast’s Q3 2022 results underlined the changing pace of disrupting video monetisation models. The communications major revealed it had lost half a million high-margin cable TV subscribers...

min read

Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Cover image for Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Ashleigh Millar

2 Nov 2022

Media and Marketing

If you have found yourself of TikTok over the last month, you will have most likely been inundated with Sam Smith ‘Unholy’ and Meghan Trainor ‘Made You Look’ content. The two artists made TikTok...

min read

Not just music: How TikTok could enter the podcast market

Cover image for Not just music: How TikTok could enter the podcast market

Annie Langston

2 Nov 2022

It increasingly feels like it is TikTok’s world, and we are all just living in it. With the anticipation of TikTok Music , parent company ByteDance is steadily expanding into every form of entertainment,...

min read

Twitch and YouTube are poised for disruption in the video game advertising explosion

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Ben Woods

1 Nov 2022

Two years ago, the broad negative sentiment toward in-game advertisements stood steadfast as the gaming industry devised the ground rules for realising its multi-billion-dollar advertising opportunity....

min read

Midnights: modern-day music marketing 101

Cover image for Midnights: modern-day music marketing 101

Ashleigh Millar

27 Oct 2022

online communities

Are we surprised that Taylor Swift has broken records (yet again) after dropping her new album, Midnights (and Midnights (3am Edition) )? In the first five days of release, Midnights earned more than an...

min read

Despite declining time spent, Microsoft’s gaming strategy is well and good

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Karol Severin

27 Oct 2022

In its Q3 2022 results (FY Q1 2023), Microsoft reported growth in Game Pass subscriptions, but said that Xbox content and services revenue declined 3% year on year, driven by declines in first-party content...

min read

House of spoilers: Leaks are bad for services, but good for fans

Cover image for House of spoilers: Leaks are bad for services, but good for fans

Hanna Kahlert

26 Oct 2022

The finale of House of the Dragon aired this Sunday (or Monday, for countries to the east of the US), culminating a wildly successful first season of HBO’s first Game of Thrones spinoff. To be specific;...

min read

Podcast creators: Your chance to help shape the future of streaming services

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Annie Langston

26 Oct 2022

Podcasts have earned new attention and investment in the entertainment market and are becoming increasingly integrated into major streaming platforms. As podcasts battle for listeners amid the attention...

min read

Video streamers batten down the hatches, the social subscription revolution is coming

Cover image for Video streamers batten down the hatches, the social subscription revolution is coming

Ben Woods

25 Oct 2022

Social media companies have been happy to ride the tumultuous waves of digital advertising regardless of the market dominance of Google and Facebook. Arguments for tweaking the business model have always...

min read

Are the short-term benefits of rereleases luring big games companies into a long-term trap?

Cover image for Are the short-term benefits of rereleases luring big games companies into a long-term trap?

Perry Gresham

21 Oct 2022

Ever since the launch of the PS4 and Xbox One almost a decade ago, the games industry has found itself in an era of remasters. The shift towards re-releases is clear, with cross-gen ports of Diablo III...

min read

A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets

Cover image for A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets

Tim Mulligan

19 Oct 2022

Netflix Q3 2022

emerging markets

Netflix Q3 2022 results were well received by the financial markets, with NFLX shares up 14.4% in after-hours trading. This follows a challenging year for the world’s largest subscription video on demand...

min read

Why interactive engagement must become a new frontline in video streaming

Cover image for Why interactive engagement must become a new frontline in video streaming

Ben Woods

18 Oct 2022

Cult of The Lamb

As we travel deeper into the era of entertainment saturation, video streaming services are facing some uncomfortable truths.Maintaining and securing audiences by green-lighting expensive series based on...

min read

The cracks in Spotify’s exclusive strategy are starting to show

Cover image for The cracks in Spotify’s exclusive strategy are starting to show

Annie Langston

18 Oct 2022

While its invest-or-die strategy in podcasting has made Spotify the most popular platform for podcast listeners (43%), podcasts remain a niche activity overall, with little development in the user experience...

min read

Is Microsoft the flywheel for Meta’s VR efforts?

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Karol Severin

13 Oct 2022

Xbox and Meta announced a partnership bringing the Xbox Game Pass and cloud gaming experiences to Meta Quest 2 VR headsets. Meta Quest 2 users will be able to enjoy Xbox’s cloud gaming experience without...

min read

User-centric versus feature-centric: the future of social platforms

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Hanna Kahlert

12 Oct 2022

attention inflation

TikTok shook the social world two years ago by introducing its classic user-generated content (UGC) video feed and a suite of creator tools, thereby becoming a runaway success. Since then, innovation has...

min read

Are mobile game advertisements a legitimate trojan horse for podcast downloads?

Cover image for Are mobile game advertisements a legitimate trojan horse for podcast downloads?

Annie Langston

12 Oct 2022

podcast downloads

real podcast listener

Podcast marketing is still somewhat new terrain in the digital audio market. Not only are podcasts a niche activity, but the market is fragmenting with the development of more shows. This oversaturation...

min read

Vinyl now matters more to the music industry

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Keith Jopling

11 Oct 2022

Streaming Music

It is the final quarter of 2022 and almost time for Spotify Wrapped – that thrilling rush of data that knows more about your music listening habits than you do yourself. However, my Wrapped will be redundant...

min read

Why Samsung is pushing Tizen across the smart TV ecosystem

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Tim Mulligan

11 Oct 2022

Yesterday the world’s largest smart-TV manufacturer by market share announced partnerships with international original development manufacturing (ODM) companies to license its smart-TV operating system,...

min read

The fall of Stadia

Cover image for The fall of Stadia

Perry Gresham

7 Oct 2022

games streaming

games subscriptions

Google’s game streaming service Stadia is shutting down in January 2023, just over three years into its life. What went wrong for such a promising technology with the backing of one of the largest corporations...

min read

How can entertainment reintroduce scarcity in a time of attention over-saturation?

Cover image for How can entertainment reintroduce scarcity in a time of attention over-saturation?

Hanna Kahlert

5 Oct 2022

Spoiler alert, to the disappointment of some: it is not going to be NFTs. Scarcity, real or artificial, is what drives value. The diamond industry is perhaps the most obvious example of managed scarcity...

min read

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