Blog: Entertainment and Fandom

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

From games to social media: What the Switch 2 Direct says about Nintendo

Cover image for From games to social media: What the Switch 2 Direct says about Nintendo

Rhys Elliott

3 Apr 2025

Business Strategy

Nintendo finally lifted the curtain on the Switch 2, its software lineup, and some new social features, revealing more about Nintendo’s cross-entertainment future. In this blog, we will discuss two big...

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Public Service Broadcasting in the digital age: why differentiation is non-negotiable

Cover image for Public Service Broadcasting in the digital age: why differentiation is non-negotiable

Laura Fisher

2 Apr 2025

Business Strategy

The past decade has witnessed a fundamental realignment of the entertainment ecosystem. Where public service broadcasters (PSBs) like the BBC, ITV, Channel 4, and Channel 5 once set the cultural agenda,...

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Welcome to the brand new MIDiA

Mark Mulligan

2 Apr 2025

Business Strategy

Today we are proud to announce the next iteration of MIDiA Research. 2024 marked MIDiA’s tenth year, and in the preceding decade we broke brave new ground for entertainment business analysis. We introduced...

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Is it too soon to be talking about podcast superfans?

Cover image for Is it too soon to be talking about podcast superfans?

Rutger Rosenborg

28 Mar 2025

Business Strategy

Key insights from this blog: Podcasting faces challenges on its way to becoming a mainstream format on the level of radio, music, and TV While the medium excels at creating a sense of community and personal...

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85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?

Cover image for 85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?

Rhys Elliott

28 Mar 2025

Business Strategy

Anybody who has played Psyonix’s Rocket League knows that the game is almost synonymous with electronic music. Undoubtedly, Rocket League ’s clubby tunes helped it to carve out a unique identity in...

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The BBC, Channel 4, and the risk of giving too much to YouTube

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Ben Woods

26 Mar 2025

Business Strategy

Key insights from this blog: As YouTube has skyrocketed in popularity, it has become an unexpected challenge for the UK's public service broadcasters These broadcasters are also facing challenges from...

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Cultural forecasting: how socio-economic moods can predict trends

Cover image for Cultural forecasting: how socio-economic moods can predict trends

Laura Fisher

26 Mar 2025

Cultural trends

The entertainment industry is at a pivot point. For decades success relied on spotting emerging trends and amplifying them. This reactive model worked when cultural movements developed slowly through physical...

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20% of gamers love couch co-op: Split Fiction’s success is proof players want more

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Rhys Elliott

20 Mar 2025

Audience Insight

Key insights from this blog: MIDiA's research shows that a significant portion of gamers consider couch co-op a favourite genre. The runaway success of Split Fiction supports these findings Producing more...

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Live orchestras and game-specific songs: Death Stranding is a masterclass in harmonising games and music

Cover image for Live orchestras and game-specific songs: Death Stranding is a masterclass in harmonising games and music

Rhys Elliott

13 Mar 2025

Marketing Strategy

Key insights from this blog: There is ample opportunity for the games industry to leverage music to its advantage Key MIDiA data highlights that real-world live concerts using game music AND artists recording...

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Why do gamers play games? Half say mainly to relax, but the other half has different goals

Cover image for Why do gamers play games? Half say mainly to relax, but the other half has different goals

Rhys Elliott

6 Mar 2025

Audience Insight

We are proud to have launched our new gamer segmentation , which focuses on motivations, attitudes, and underlying reasons behind gaming behaviours. This article zooms in on some key data and insights...

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Scenes 2.0 | MIDiA’s updated entertainment playbook

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Tatiana Cirisano

6 Mar 2025

In 2022, MIDiA introduced scenes as a new playbook for music marketing . As entertainment consumption fragments, what was once a singular “mainstream” is being replaced by hundreds of thousands of...

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Mining fandom: Music’s Drive to Survive moment

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Ben Woods

28 Feb 2025

Marketing Strategy

Netflix’s Drive to Survive did more than introduce a new entertainment layer for sports fans. The F1 docuseries provided a framework for re-igniting and nurturing fandom. Before then, sports documentaries...

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How to build a strong fanbase using identity resonance

Cover image for How to build a strong fanbase using identity resonance

Olivia Jones

27 Feb 2025

As entertainment consumption fragments, superstars dominate less, with fans gravitating towards ever-multiplying niches. This trend, alongside the maturation of streaming subscription growth, is driving...

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The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week

Cover image for The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week

Rhys Elliott

20 Feb 2025

The attention economy is oversaturated. Games are not just competingwith other games but with TikTok, YouTube, Netflix, and well ... life. But the games industry – especially premium games on console...

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How streaming platforms are adapting in the race for affordable content

Cover image for How streaming platforms are adapting in the race for affordable content

Rutger Rosenborg

19 Feb 2025

Business Strategy

Music is expensive – not for consumers, but for companies who have to license music copyrights from rightsholders. It is a large reason Spotify did not have a full year of profitability until 2024 ....

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Craft versus character: the equation the music industry needs to fix

Cover image for Craft versus character: the equation the music industry needs to fix

Mark Mulligan

18 Feb 2025

I recently wrote about the unflattening of music :how creativity, craft, and fandom can – if done right – counter the growing commodification of music. Not surprisingly, I focused on the music side...

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The audio listener is too valuable for the music industry to ignore

Cover image for The audio listener is too valuable for the music industry to ignore

Rutger Rosenborg

13 Feb 2025

On the heels of positive Q4 2024 financials for Spotify , the National Music Publishers Association (NMPA) has not lost a step in holding the company accountable for what it sees as unauthorised music...

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How PlayStation broke its hardware and active user records in Q4

Cover image for How PlayStation broke its hardware and active user records in Q4

Rhys Elliott

13 Feb 2025

Business Strategy

Sony released its financial results for calendar Q4 2024. Here are the high-level results: Sony generated revenues of $27.9 billion As always, its Game & Network Services (G&NS) Segment – PlayStation...

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Bringing fandom to life: the rise of IRL superfan experiences

Cover image for Bringing fandom to life: the rise of IRL superfan experiences

Olivia Jones

12 Feb 2025

Much of the recent discussion around music superfan monetisation has focused on online superfans, especially as more superstars join fan platforms like Weverse. These monetisation strategies capitalise...

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Nintendo’s earnings highlight Mario's unfaltering popularity, despite the Switch running out of steam

Cover image for Nintendo’s earnings highlight Mario's unfaltering popularity, despite the Switch running out of steam

Rhys Elliott

6 Feb 2025

Business Strategy

Nintendo released its nine-month earnings ending December 31, 2024. Its revenues were $6.1 billion, dropping 31.4% year on year, with: Nintendo’s dedicated platforms (hardware, software, subscriptions,...

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