EA blog by MIDiA Research

Blog: EA

How DAZN is set to reboot global sports fandom

Blog post by Tim Mulligan

27 Oct 2022

Hidden in the stream of high-profile broadcast rights announcements from DAZN this month was an announcement that EA sports will be DAZN’s now global sponsor of its UEFA Women’s Champion’s League...

EA’s exclusive FIFA license is under threat as games go cross-entertainment

Blog post by Karol Severin

22 Oct 2021

FIFA

football

Last week it was reported that FIFA and EA are at an impasse regarding the renewal negotiations of an exclusive license deal. EA stated that it is considering renaming its flagship football title, while...

Is gaming the solution to sports’ Gen Z problem?

Blog post by Alistair Taylor

8 Mar 2021

gaming

Games

esports

It has been well-documented that Gen Z’s and Generation Alpha’s interest in watching live sports has waned . It is important to dispel the notion that the younger cohorts are less likely to engage...

Why acquiring Codemasters is a double-edged sword for EA

Blog post by Karol Severin

22 Jan 2021

licensing

Codemasters

EA’s portfolio is still heavily dependent on third party IP licenses EA’s revenue is heavily dependent on licensed IP titles. This includes FIFA, Madden NFL, NHL, as well as its whole Star Wars games...

TwitchSports: Amazon throws sports into the starting line-up

Blog post by Alistair Taylor

29 Jul 2020

Video

Sports

Games

Amazon-owned Twitch is no newcomer to sports. However, in a deliberate move to double down, Amazon has conceded that it needs to improve the discoverability of live sporting events for its platform users...

Premier League Acknowledges Priorities Have Changed During Lockdown

Blog post by Alistair Taylor

11 Jun 2020

artificial crowd noise

attention

BBC One

The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports...

Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Blog post by Alistair Taylor

16 Apr 2020

activity gap

broadcast

Brondby

In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now...

App Bubble Update: Hit Mobile Game Publishers Are Running Out Of Steam

Blog post by Karol Severin

12 Nov 2015

Activision

app bubble

app bubble burst

We pointed out the risks associated with the app economy being too dependent on a few hit apps back in 2014. The big question always was whether new titles of hit mobile game publishers could replicate...