Drive to Survive blog by MIDiA Research

Blog: Drive to Survive

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Match point – Tennis faces its generational pivot through Netflix

Blog post by Tim Mulligan

19 Jan 2023

Break Point

tennis

Drive to Survive

The recent success of the FIFA 2022 World Cup, despite the unwillingness of the organising body to update its brand identity ,sent out mixed messages to sports rightsholders. On the one hand, business...

Netflix could build a fandom platform with a potential bid for Formula One broadcast rights

Blog post by Srishti Das

10 Jun 2022

Netflix

attention recession

Formula One

MIDiA predicted the arrival of the attention recession in February 2021, stating that the lockdown-driven increased demand for entertainment would not continue with in real life (IRL) making a comeback....

Why Netflix is leveraging golf and tennis to retain its digital entertainment dominance

Blog post by Tim Mulligan

18 Jan 2022

Streaming

formats

commissioning strategy

In an era of rapid change in the entertainment world, one thing remains constant: the power of compelling storytelling. Stories come in many shapes and forms, and, traditionally, sports have dominated...

F1 Drive to Survive: The rise of a Motorsport Multiverse

Blog post by Srishti Das

24 Mar 2021

Video

F1

Drive to Survive

Netflix’s Drive to Survive was one of the first media projects taken up by Liberty Media after it bought the keys to Formula One (F1) in 2017. The first season aired in March 2019, bringing with it a...