The recent success of the FIFA 2022 World Cup, despite the unwillingness of the organising body to update its brand identity ,sent out mixed messages to sports rightsholders. On the one hand, business...

MIDiA predicted the arrival of the attention recession in February 2021, stating that the lockdown-driven increased demand for entertainment would not continue with in real life (IRL) making a comeback....

In an era of rapid change in the entertainment world, one thing remains constant: the power of compelling storytelling. Stories come in many shapes and forms, and, traditionally, sports have dominated...

Netflix’s Drive to Survive was one of the first media projects taken up by Liberty Media after it bought the keys to Formula One (F1) in 2017. The first season aired in March 2019, bringing with it a...