Blog: digital natives

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why digital natives and data science are key to embracing the creator economy

Ben Woods

17 Oct 2025

Social platforms and the creator economy have been re-writing the rules of audience engagement for some time now. Together, they have accelerated the fragmentation of entertainment and made niche the new mainstream.

Cover image for Why digital natives and data science are key to embracing the creator economy

Sports broadcasting is ripe for disruption…and creators know it

Ben Woods

4 Apr 2023

Twitch Kings League soccer

The former Barcelona footballer Gerard Pique made a surprising claim last month (March 2023). To promote his Twitch football channel, the Kings League, the retired centre back unfurled a giant banner in the Catalonian capital that read: “The thought of us filling up Camp Nou really scares them”.

Cover image for Sports broadcasting is ripe for disruption…and creators know it

Why the sports broadcast model is now under threat

Alistair Taylor

6 Nov 2020

Sinclair Broadcast Group Sinclair sports broadcast

The Sinclair Broadcast Group reported its Q3 2020 results earlier this week, which highlighted the detrimental impact sporting investments had on its balance sheet. A 37% year-on-year (YoY) increase in consolidated revenue (to $1.

Cover image for Why the sports broadcast model is now under threat

Foxtel, diversifying for reach, launches freemium Kayo service

Alistair Taylor

28 Oct 2020

foxtel News Corporation Kayo

Australian pay-TV organisation Foxtel is launching a free version of its sport-centric streaming service Kayo in 2021. This follows a difficult year for the streaming service that saw its subscriber numbers recover to over 600,000 after suffering a significant decline following the initial COVID-19 ...

Cover image for Foxtel, diversifying for reach, launches freemium Kayo service

Fortnite’s Party Royale provides sports untapped avenue for reaching digital natives

Alistair Taylor

19 Aug 2020

Universal platform Fortnite Epic Games

Burgeoning universal platform Fortnite’s ‘ Party Royale ’ is slowly becoming the gateway for rights holders to reach digitally native audiences. Party Royale, Fortnite’s ‘ experimenta l’ game mode has been a breakthrough for the platform ever since it was released.

Cover image for Fortnite’s Party Royale provides sports untapped avenue for reaching digital natives

TwitchSports: Amazon throws sports into the starting line-up

Alistair Taylor

29 Jul 2020

Video Sports Games

Amazon-owned Twitch is no newcomer to sports. However, in a deliberate move to double down, Amazon has conceded that it needs to improve the discoverability of live sporting events for its platform users – so, as of last Wednesday, ‘Sports’ has become a standalone category with the return of T...

Cover image for TwitchSports: Amazon throws sports into the starting line-up

Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Alistair Taylor

6 Mar 2020

business model consumption habits cricket

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers have said they ‘would not rule anything out’ as the Rugby Paper reported the championship woul...

Cover image for Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Why short-form content resonates with younger generations

Amanda Stears

2 Oct 2019

digital natives Gen Z Mobile content

Digital natives – be they classified as millennials or generation Z – have always had the term “instant gratification” associated with them. This is a reflection of the way technology has shaped and moulded every aspect of their daily lives and interactions.

Cover image for Why short-form content resonates with younger generations

Big Brother Axed By Channel 5, But It Is Not All Bad News For Endemol

Alistair Taylor

14 Sep 2018

Big brother Channel 4 Channel 5

Dutch production house Endemol is no longer going to be making cult reality TV show Big Brother for Viacom’s UK terrestrial channel, Channel 5. It announced that it was “disappointed not to reach an agreement with Channel 5”, following Channel 5’s admission to the BBC that “the forthcoming...

Cover image for Big Brother Axed By Channel 5, But It Is Not All Bad News For Endemol

The Imminent Launch Of Comic-Con HQ Highlights The Trend Towards Online Video Fragmentation

Tim Mulligan

17 Mar 2016

comic-con comic-con hq digital natives

On March 14th, Comic-Con and Lionsgate jointly announced the imminent launch of Comic-Con HQ a new SVOD (Subscription Video On Demand) service. The new platform will allow Beta access on the 7th of May in advance of its official launch in in June.

MIDiA Data Point Of The Day: 16-24 Year Old's Mobile Video Usage

Mark Mulligan

29 Oct 2015

Data Point Of The Day digital natives Mobile content

43% of US 16-24 year olds watch TV shows on phones and tablets. 16-24 year olds are the first generation to engage in multi-screen viewing. TV viewing viewing for the Digital Native is as much about convenience as screen preference.

Cover image for MIDiA Data Point Of The Day: 16-24 Year Old's Mobile Video Usage

The Digitally Native Music Consumer

Mark Mulligan

5 Aug 2015

digital music digital natives free music

MIDiA Research has published a new report looking at the music attitudes and behavior of Digital Natives. The report “The Digitally Native Music Consumer: A Digital Native Music Behaviour Deep Dive” is immediately available to MIDiA Research clients along with an entire data set and presentation.

Cover image for The Digitally Native Music Consumer