digital advertising blog by MIDiA Research

Blog: digital advertising

Not everyone can be a winner in the FAST gold rush

Blog post by Ben Woods

28 Feb 2023

Video streaming executives searching for relief from the high cost of acquiring new subscribers have found a saviour – and it looks a lot like linear TV. Free ad-supported streaming television (FAST)...

YouTube’s new king must reclaim the title of social video’s great innovator

Blog post by Ben Woods

23 Feb 2023

social video

yotube

FAST

YouTube’s changing of the guard has brought forward a stark reality: the social video platform responsible for a seismic shift in how video is created, monetised, and distributed is now looking and feeling...

Twitch can fight the digital advertising downturn with Guest Star

Blog post by Ben Woods

20 Dec 2022

Twitch

live streaming

Fandom

When Twitch influencer Freckled Science wanted to puncture the falsehoods surrounding the beauty industry, she patched in Dr. Michelle Wong for a live interview . The co-stream, incorporating the feeds...

Video streamers batten down the hatches, the social subscription revolution is coming

Blog post by Ben Woods

25 Oct 2022

social video

subscriptions

twitter

Social media companies have been happy to ride the tumultuous waves of digital advertising regardless of the market dominance of Google and Facebook. Arguments for tweaking the business model have always...

Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention

Blog post by Hanna Kahlert

27 May 2021

facebook

instagram

Facebook is now old enough that there are teenagers on it that are younger than it is. In the time that it has been around, it has reinvented social media . It has also had to do some reinventing of itself,...

The hidden value of esports audiences

Blog post by Karol Severin

20 Jul 2020

Games

esports

AVOD

Esports video viewers are becoming more interesting to brands and media companies. Increasingly more focus is now put on accurately valuing esports audiences. Gamers (and even more so, esports viewers)...

Thoughts on Spotify’s Acquisition of Gimlet Media and Anchor

Blog post by Zach Fuller

6 Feb 2019

amazon alexa

Anchor

apple homepod

Spotify is reported to have purchased the podcast companies Gimlet Media and Anchor. Having only just reported an operating profit for the first time, the deals demonstrate not only how Spotify is still...

Google Reveals Interactive YouTube Ad Tools as it Prepares to Compete with Amazon

Blog post by Zach Fuller

2 Oct 2018

digital advertising

facebook

Online video

Ads on YouTube are about to get a lot more interactive. With competition from Amazon heating up, Google is doubling down on the competitive advantage of its video assets, namely YouTube’s unrivalled...

S4 Capital's Growth Strategy

Blog post by Zach Fuller

14 Sep 2018

Advertising industry

communications

digital advertising

F. Scott Fitzgerald famously said there are no second acts in American lives. Sir Martin Sorrell however is not an American, despite having conducted extensive business in the US and being rumoured to...

Quick Take: Twitch and Amazon’s Advertising Strategy

Blog post by Zach Fuller

22 Aug 2018

digital advertising

Media

Twitch

It is the fastest growing segment of the business and yet until recently no one seems to have addressed the extent to which Amazon’s advertising is becoming an increasing force in ad land. Now that’s...

Quick Take: NME and the Decline of Print

Blog post by Zach Fuller

9 Mar 2018

digital advertising

facebook

Media

To paraphrase a proverb on the inevitability of change, ‘It is astonishing how long things can continue and how quickly they can fall’. The NME’s swift announcement of a final issue certainly aligns...

The Digital Advertising Contest Between Google And Facebook Is Intensifying

Blog post by Zach Fuller

14 Feb 2018

digital advertising

facebook

google

Brace yourselves for a stats-centric blog. Having gone through this week’s annual reports from big tech, there have been some important developments in the digital advertising space. These of course...

Snapchat’s Re-Design Is Likely Too Little Too Late

Blog post by Zach Fuller

30 Nov 2017

Branded content

buzzfeed

digital advertising

Having promised a ‘whole new Snapchat’, it appears the app’s mooted re-design is not the revolution Evan Spiegel proposed during his company’s Q3 earnings call. The company’s founder stated that:...

Quick Take: Big Tech’s Q3 Earnings Have Big Implications for Media

Blog post by Zach Fuller

3 Nov 2017

advertising

Alphabet

Amazon

With US listed public companies’ quarterly earnings currently being drip-fed to Wall Street, here are two of the implications for Media and Advertising entities from Tech’s Big Four Q3 earnings: Amazon’s...

From Adblocker To Ad Exchange: Eyeo Embeds Itself Into The Digital Advertising Value Chain

Blog post by Karol Severin

21 Sep 2016

Adblock Plus

adblock plus ad exchange

adblockers

Last week a major strategic puzzle piece fell into place on an adblocker’s journey to become a commercial part of the digital advertising industry’s value chain. Eyeo, the company behind Adblock Plus...