Blog: Digital

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Online culture is fragmenting: why White Lotus spoilers are not flooding the internet

Cover image for Online culture is fragmenting: why White Lotus spoilers are not flooding the internet

Hanna Kahlert

9 Apr 2025

Cultural trends

White Lotus is not the internet viral darling that shows like Tiger King or Game of Thrones (GoT) once were. Back in the GoT days, it was impossible to go online without having the latest episode spoiled....

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Fandom reciprocity: Why sustaining a community requires give and take

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Laura Fisher

9 Apr 2025

The Outlander Magazine recently took to Instagram to issue a pointed challenge to artists and brands: you can only call your audience a "community" if you actively contribute to it. This sentiment underscores...

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If the internet dies, where does all the attention go?

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Hanna Kahlert

2 Apr 2025

Cultural trends

Consumers no longer need to leave their social feeds. Instead, they can now get new music, film clips, pop culture, and news updates all on their favoured apps. Social has become the be-all, end-all of...

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Why ads in DMs are not the solution Instagram wants them to be

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Hanna Kahlert

18 Mar 2025

Audience Insight

Key insights from this blog: Instagram's direct messaging features have become a core component of the platform; MIDiA data highlights that the majority of social media users log in to the platform to...

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The unflattening of music

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Mark Mulligan

30 Jan 2025

Cultural trends

[This post builds on two other recent MIDiA posts: Background music and What got you here ] At the half way point of the decade it is a good time to reflect on how the business of music is reshaping the...

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DeepSeek and Rednote signal the dawning era of APAC

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Hanna Kahlert

29 Jan 2025

Business Strategy

The AI race is a tense one. Billions of dollars have been poured into the likes of OpenAI. Meanwhile, the US and UK governments, among others, have pledged to invest heavily in AI development, suggesting...

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The digital generation wants to go offline: the roots of an analogue revival

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Hanna Kahlert

17 Sep 2024

In March of 2020, the world went largely virtual. With no way to go out and live normal day-to-day lives in the physical sense, the digital world took over – from Zoom calls with family members to social...

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The make-or-break of live in 2024

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Hanna Kahlert

9 Jul 2024

The music industry has a culture problem. An overabundance of data –– from streaming services and social platforms alike ––has fostered a dependence on digital performance that does not reliably...

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Cutting through the clutter: why an analogue revival is inevitable

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Hanna Kahlert

9 May 2024

The jury is very much still out on generative AI and its copyright obligations. Yet the Pandora’s box of AI-generated content has already been opened, and there is no going back. For a world which has...

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Are we approaching an analogue revival?

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Hanna Kahlert

11 Jan 2024

It is now 2024 (yikes), and New Year’s resolutions are making the rounds. Anecdotally, at least seven of us at MIDiA have resolved to go more analogue this year. More broadly, many people, alongside...

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AI is the new digital ad industry… but the stakes are far greater

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Hanna Kahlert

9 Aug 2023

Zoom has been making the news this week over its controversial new terms and conditions that now allow the service (in theory) to utilise user data to train its AI-assisted features. While the company...

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The future lies beyond tech – a long(er) read

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Hanna Kahlert

14 Dec 2022

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question...

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How can entertainment reintroduce scarcity in a time of attention over-saturation?

Cover image for How can entertainment reintroduce scarcity in a time of attention over-saturation?

Hanna Kahlert

5 Oct 2022

Spoiler alert, to the disappointment of some: it is not going to be NFTs. Scarcity, real or artificial, is what drives value. The diamond industry is perhaps the most obvious example of managed scarcity...

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Content proliferation is remaking entertainment categories and giving rise to experiential consumption

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Hanna Kahlert

23 Sep 2021

Media and Marketing

The attention economy reaching saturation was a disruptive force in entertainment long before the coronavirus pandemic. Too much competition for too little time meant that audience engagement was increasingly...

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Is 2021 the start of the great content reset?

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Hanna Kahlert

8 Jul 2021

Media and Marketing

The coronavirus pandemic has hastened a shift to digital life, creating unprecedented opportunity for entertainment. Streaming is now the default for video and music consumption for mainstream consumers,...

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Wanda Sports Group’s financials highlight long-term impact of live hiatus

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Alistair Taylor

3 Sep 2020

Wanda Sports Group’s (WSG) Q2 financials highlight a significant decline in revenues on account of “the broad effects of COVID-19 mitigation efforts”. WSG reported a second successive quarter of...

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Forget Virtual – UFC and NRL going Remote

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Alistair Taylor

10 Apr 2020

Associated Press

With fans currently starved of sports entertainment during lockdown, rights holders are jumping out of the gate to be the first to put on live sports to serve any form of quick fix to see a jump in engagement....

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The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

Cover image for The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

Alistair Taylor

2 Apr 2020

The NFL’s commissioner Roger Goodell announced to all 32 teams in a memo on March 26th that the NFL draft will go ahead as scheduled from the 23 rd to 25 th of April, despite growing pressures resulting...

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Amazon One - Family Christmas Nil

Alistair Taylor

18 Dec 2019

addressable audience

AFC Bournemouth

ageing audience

Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out has been palpable. The...

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UFC’s Debut on ESPN+ Draws In Record Subs

Alistair Taylor

24 Jan 2019

The Ultimate Fighting Championship (UFC) debuted on ESPN+ this past weekend, featuring the highly touted championship fight, which saw Henry Cejudo knockout current Bantamweight champion TJ Dillashaw in...

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