Blog: Cultural trends - Page 6

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?

Cover image for If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?

Hanna Kahlert

19 Aug 2022

Cultural trends

attention recession

When the first season of Stranger Things entered the zeitgeist in 2016, its set, soundtrack, and all-around vibes fit perfectly with the 80’s cultural revival of the time. Americana ‘hipster’ was...

min read

Re-creating the creator economy

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Mark Mulligan

18 Aug 2022

Creator economy

creator economics

Everyone is a creator! Or so goes the dismissive put down of many a traditional media executive when talking about the creator economy. But regardless of what your perspective on the creator economy might...

min read

Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?

Cover image for Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?

Hanna Kahlert

10 Aug 2022

Where have all the NFTs gone? Nine months ago, you could not go twenty minutes in the industry without hearing the term. The concept was intriguing, nebulous – a potential answer to the disquiet of a...

min read

Netflix sues Barlow and Bear: is all fair in love and content creation?

Cover image for Netflix sues Barlow and Bear: is all fair in love and content creation?

Ashleigh Millar

4 Aug 2022

Barlow and Bear

TikTok sensations and The Unofficial Bridgerton Musical composers, Abigail Barlow and Emily Bear, are being sued by subscription video on demand (SVOD) giant Netflix, and it raises the question: how far...

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Are we headed towards subscription fatigue?

Cover image for Are we headed towards subscription fatigue?

Hanna Kahlert

21 Jul 2022

When streaming first made headway in the entertainment world, it shifted the very dynamic of consumption. Ownership became a status symbol of yester-year; access to everything, at all times , was the new...

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Minions versus Lightyear: a tale of two contrasting fandoms

Cover image for Minions versus Lightyear: a tale of two contrasting fandoms

Ashleigh Millar

12 Jul 2022

The new Universal / Illumination film, Minions: The Rise of Gru , has broken records for an Independence Day release to theatres – it grossed $123.1 million over the long weekend, beating the previous...

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How (and why) Billie Eilish won Glastonbury

Cover image for How (and why) Billie Eilish won Glastonbury

Mark Mulligan

6 Jul 2022

fragmented fandom

Glastonbury returned to great fanfare after the pandemic-enforced break, which meant it was the first one since 2019. The music world has changed a lot since then, with streaming getting bigger than ever...

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Music streaming is failing to foster cultural moments – but it does not have to

Cover image for Music streaming is failing to foster cultural moments – but it does not have to

Hanna Kahlert

29 Jun 2022

Listening to music is, and has always been, an intrinsically emotional experience. Music does not appeal to rational dialogue or scientific evidence; it directly evokes the feelings beneath. It can be...

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Can Gamescom retain its appeal going forward?

Cover image for Can Gamescom retain its appeal going forward?

Karol Severin

23 Jun 2022

I remember attending my first Gamescom as an analyst in 2017 . The sheer excitement as gaming was eating the world whole, and before brands and just about everybody else woke up to gaming as a mainstream...

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The Kate Bush resurgence shows that music consumption has no time stamp

Cover image for The Kate Bush resurgence shows that music consumption has no time stamp

Keith Jopling

13 Jun 2022

There are not many good news stories at the moment. It has brightened up my summer a little, though, to see music legend Kate Bush (or ‘our Kate’ if you happen to be British) acknowledge that her song,...

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TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not

Cover image for TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not

Hanna Kahlert

1 Jun 2022

The announcement of TikTok testing a distraction-free ‘clear mode’ might come across as ironic, given the ‘distraction’-prone default use case of most social media platforms. Is TikTok not already...

min read

The creator economy goes beyond UGC

Cover image for The creator economy goes beyond UGC

Hanna Kahlert

11 May 2022

Media and Marketing

Audience Insight

Cultural trends

We are seeing much in the way of changes when it comes to entertainment, as the Covid boom meets the competitive constraints of a return to ‘normal’ activities . Too many services now struggle to win...

min read

When will a better future arrive for women in music?

Cover image for When will a better future arrive for women in music?

Srishti Das

4 May 2022

diversity and inclusion

gender diversity

Last year, MIDiA Research, together with TuneCore and Believe, launched BE THE CHANGE: Women making music to highlight the barriers faced by minority creators and executives alike. We have now published...

min read

Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?

Cover image for Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?

Ashleigh Millar

28 Apr 2022

‘Genuineness’ is trending on TikTok at the moment. Influencer celebrities have risen to fame because of their transparency and relatability, from the likes of Brittany Broski sharing candid, unfiltered...

min read

The Covid entertainment boom is over

Cover image for The Covid entertainment boom is over

Hanna Kahlert

27 Apr 2022

Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional...

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Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse

Cover image for Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse

Hanna Kahlert

13 Apr 2022

Mark Zuckerberg is pushing for an ‘iPhone moment’ with his company’s Project Nazare, announcing AR glasses due to come in 2024, with hints at upgrades already in the works for 2026 and 2028. Not...

min read

Fake artists are what happens when fandom dies

Cover image for Fake artists are what happens when fandom dies

Mark Mulligan

7 Apr 2022

Cultural trends

The topic of ‘fake artists’ refuses to go away . For those who have been on Mars for the last couple of years, fake artists refer to artists who release under a streaming pen name but do not build...

min read

From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy

Cover image for From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy

Hanna Kahlert

30 Mar 2022

This years’ Oscars were overshadowed by the onstage physical altercation between Will Smith and Chris Rock, with any news of historical awards (Jane Campion was the third woman in history to take home...

min read

The metaverse hype will need to account for screen fatigue in an increasingly digital world

Cover image for The metaverse hype will need to account for screen fatigue in an increasingly digital world

Hanna Kahlert

24 Mar 2022

Media and Marketing

Cultural trends

The last two years have completely reoriented the dynamic between digital-first and in-person life. Digital entertainment has boomed under successive lockdowns, streaming has dominated consumption formats,...

min read

Why Dolly Parton may want to wait before selling her catalogue

Cover image for Why Dolly Parton may want to wait before selling her catalogue

Mark Mulligan

10 Mar 2022

Cultural trends

In a recent interview with the BBC, Dolly Parton said that she is considering selling her publishing catalogue, stating that she would simply launch a new publishing company and start all over again. On...

min read

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