Blog: Creators

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

With “short-form audiobooks”, Spotify has become an independent book publisher

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Rutger Rosenborg

19 Mar 2025

Product Strategy

On the heels of Spotify’s embrace of AI-generated audiobooks through their partnership with ElevenLabs, the streaming giant is looking to further democratise and monetise audiobooks. On March 13, Spotify’s...

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A model for a new music streaming industry

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Mark Mulligan

18 Mar 2025

Business Strategy

The music industry is approaching a pivot point. On the one hand, things look positive: we have UMG’s Streaming 2.0 , artist centric licensing, the impending launch of supremium and expanded rights revenue...

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Audio creators are the creator economy's unsung heroes

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Rutger Rosenborg

14 Mar 2025

Business Strategy

Key insights from this blog: MIDiA's latest audio report, ' The audio creator opportunity ' , argues that brands and platforms can no longer afford to neglect audio creators Audio creators are a fast-growing...

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Can the smart TV become a canvas for content creation?

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Ben Woods

21 Feb 2025

Audience Insight

YouTube’s growing strength on smart TVs is a head scratching moment for the video industry. The social video platform recently revealed that US consumers watched 1 billion hours of YouTube content daily...

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What the Reuters AI copyright decision means for the music industry

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Tatiana Cirisano

20 Feb 2025

Business Strategy

Last week saw a major AI copyright case judgement in the US – and it fell in favour of human creators. The case stems all the way back to 2020, when Thomson Reuters sued the legal AI startup ROSS Intelligence,...

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Craft versus character: the equation the music industry needs to fix

Cover image for Craft versus character: the equation the music industry needs to fix

Mark Mulligan

18 Feb 2025

I recently wrote about the unflattening of music :how creativity, craft, and fandom can – if done right – counter the growing commodification of music. Not surprisingly, I focused on the music side...

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Bootlegging is the scourge of many industries. Could it be music’s greatest strength?

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Tatiana Cirisano

7 Feb 2025

The word “bootleg” has long left a bad taste in brands’ mouths. Quite literally defined as “illicit goods,” these unauthorised versions or replications of clothes, handbags, concert tees, and...

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AI is reshaping the music creator economy, and that change will reshape the music business

Cover image for AI is reshaping the music creator economy, and that change will reshape the music business

Mark Mulligan

3 Feb 2025

Business Strategy

Creator economy

MIDiA is pleased to announce the release of not one but two new music creator economy reports. These are our latest " State of the music creator economy "and " Music creator tools forecasts "reports. These...

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The unflattening of music

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Mark Mulligan

30 Jan 2025

Cultural trends

[This post builds on two other recent MIDiA posts: Background music and What got you here ] At the half way point of the decade it is a good time to reflect on how the business of music is reshaping the...

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Jersey club in Berlin | Behind the scenes and sounds of 2025

Cover image for Jersey club in Berlin | Behind the scenes and sounds of 2025

Kriss Thakrar

29 Jan 2025

Audience Insight

Cultural trends

With one of the largest, most sonically-diverse catalogues of sounds and samples, Splice provides the music that makes the music for producers around the world. So trends in what users are searching for...

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DeepSeek and Rednote signal the dawning era of APAC

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Hanna Kahlert

29 Jan 2025

Business Strategy

The AI race is a tense one. Billions of dollars have been poured into the likes of OpenAI. Meanwhile, the US and UK governments, among others, have pledged to invest heavily in AI development, suggesting...

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Sounds of 2025 | MIDiA and Splice name Pluggnb music’s fastest-growing genre

Cover image for Sounds of 2025 | MIDiA and Splice name Pluggnb music’s fastest-growing genre

Tatiana Cirisano

22 Jan 2025

Audience Insight

Cultural trends

With one of the largest, most sonically-diverse catalogues of sounds and samples, Splice provides the music that makes the music for producers around the world. So trends in what users are searching for...

min read

Ban or no ban, what comes next for TikTok creators?

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Hanna Kahlert

22 Jan 2025

Marketing Strategy

The TikTok ban saga continues. The official date of the ban saw the app go dark in the US and Canada, replaced by a notice that the law had come into effect. However, only a few hours later, the app came...

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Are creators wise to sell their offcuts to AI companies?

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Ben Woods

17 Jan 2025

Business Strategy

Most will be familiar with the adage: ‘one man’s trash is another man’s treasure’. Despite being a cliché, the saying lives on as it cuts to the heart of how individuals and companies perceive...

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When Bernie Sanders met Sykkuno: how VTubers are taking over social platforms

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Ben Woods

31 Oct 2024

Creator economy

It made for a curious sight: the US senator Bernie Sanders discussing the upcoming election with Sykkuno , a creator whose digital identity is an anime inspired demi human with cat ears. These two worlds...

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Want to monetise generative AI tools effectively? Then make them safe for creators

Cover image for Want to monetise generative AI tools effectively? Then make them safe for creators

Ben Woods

17 Oct 2024

Creator economy

Adobe wrapped its creativity conference on Wednesday after a slew of product announcements for creators. Much like last year’s MAX event, artificial intelligence was front and centre. Many of the demos...

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The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Cover image for The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Hanna Kahlert

15 Oct 2024

There is an inherent tension between tech-enabled accessibility to creation (good), and the ability for that entertainment to become successful (challenging). Music and other entertainment industries typically...

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TikTok’s creator subscriptions point to the future of social platforms

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Hanna Kahlert

1 Oct 2024

It’s been a big week for TikTok. On the heels of shutting down its music streaming service , the platform has announced an expansion of its creator subscription program. In addition to existing LIVE...

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Understanding creators to harness the monetisation opportunities

Cover image for Understanding creators to harness the monetisation opportunities

Ben Woods

30 Aug 2024

Business Strategy

Videos are now the de facto mode of communication. To reach and engage audiences, all creators are now expected to deliver high quality video content that entertains. This has always been a prerequisite...

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Bifurcation theory | How today’s music business will become two

Cover image for Bifurcation theory | How today’s music business will become two

Mark Mulligan

18 Apr 2024

bifurcation theory

future of music

One of things we pride ourselves on at MIDiA is helping the marketplace peer over the horizon with disruptive, forward-looking ideas and vision. We have a long track record of doing this (you can find...

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Showing 1 to 20 of 54 results.