Creator Economy blog by MIDiA Research

Blog: Creator Economy - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The record label addiction to virality is about the attention recession, too

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Tatiana Cirisano

26 May 2022

Content Creators

Creator Economy

In a painfully-of-the-moment twist of irony, Halsey went viral on TikTok this week for speaking out about the pressure to do just that. “Basically I have a song that I love that I wanna release ASAP,...

min read

Is TikTok becoming a record label? The question misses the point

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Tatiana Cirisano

18 May 2022

Music Streaming

Every time TikTok does anything that seems to hedge on record label territory, someone inevitably asks the question: is TikTok turning into a record label? Cue the eye-rolls from the music industry. No...

min read

Elon’s Twitter bid is a warning: creators are building on rented land

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Tatiana Cirisano

22 Apr 2022

Content Creators

Creator Economy

In the creator economy, creators earn money by going direct-to-fan, cutting out traditional middlemen. But it is a misconception that this model gets rid of middlemen entirely. Rather, platforms are becoming...

min read

Why entertainment could reach new levels of fragmentation in 2022

Cover image for Why entertainment could reach new levels of fragmentation in 2022

Hanna Kahlert

6 Apr 2022

Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as...

min read

The future of music consumption is (re)creation

Cover image for The future of music consumption is (re)creation

Kriss Thakrar

4 Apr 2022

Creator Economy

The music industry has grown at a record rate , led by streaming and boosted by an influx of an increasingly relevant revenue source: non-DSP streaming (via platforms such as TikTok and Twitch). This growth...

min read

From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy

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Hanna Kahlert

30 Mar 2022

This years’ Oscars were overshadowed by the onstage physical altercation between Will Smith and Chris Rock, with any news of historical awards (Jane Campion was the third woman in history to take home...

min read

What the music industry can learn from play-to-earn gaming

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Tatiana Cirisano

16 Mar 2022

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in...

min read

Why TikTok is primed to become the next-generation music company

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Tatiana Cirisano

10 Mar 2022

By now, TikTok’s impact on popular music is well-established. The platform routinely catapults songs to hit status, and it has become a regular part of digital marketing campaigns. But behind the scenes,...

min read

Music artists are startups, and Silicon Valley is knocking

Cover image for Music artists are startups, and Silicon Valley is knocking

Tatiana Cirisano

15 Feb 2022

music investment

Music artists are startups, and Silicon Valley is knocking With big-name catalogue sales at one end, and alternative music funding at the other, the music and finance businesses are increasingly intertwined....

min read

The past, present and future of the creator economy runs through Apple

Cover image for The past, present and future of the creator economy runs through Apple

Kriss Thakrar

11 Feb 2022

Creator Economy

In previous posts, we have talked about the possibilities opening up for the next generation of creators . In particular, posts on fluid audio and social studios showed how music has the potential to become...

min read

Artists survey 2022 - MIDiA asks music creators: how will you grow your audiences, earnings and career?

Cover image for Artists survey 2022 - MIDiA asks music creators: how will you grow your audiences, earnings and career?

Keith Jopling

8 Feb 2022

Music Streaming

Content Creators

As the music industry continues to debate the many pros and cons of ‘the streaming era’ (while enjoying the unprecedented industry growth that it has brought), the spotlight can sometimes move away...

min read

When will we reach peak subscription?

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Tatiana Cirisano

31 Jan 2022

Creator Economy

Earlier this month, Instagram and TikTok both began testing subscription models where users offer their followers paid access to exclusive content, following in the footsteps of platforms like Twitch,...

min read

Formula One’s rise of the creators shines a ray of hope on the future of the sport

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Srishti Das

22 Dec 2021

Creator Economy

Last week marked the end of an eventful year for Formula One with the tight championship fight between Max Verstappen and Lewis Hamilton. The hue and cry over the International Automobile Federation (FIA)...

min read

What BandLab and Bruce Springsteen tell us about the music business at the end of 2021

Cover image for What BandLab and Bruce Springsteen tell us about the music business at the end of 2021

Mark Mulligan

17 Dec 2021

music catalogues

Creator Economy

2021 was another year in which capital continued to flow into the music business at pace. Two deals that got over the line before year end have shone an interesting light on the differing strategies that...

min read

Can music rights expand to drive the new music creator economy?

Cover image for Can music rights expand to drive the new music creator economy?

Kriss Thakrar

11 Nov 2021

rights acquisition

music publishing

music catalogue M+A

The investment that is pouring into music rights has exploded in recent years, hitting $10 billion at the time of writing and set to increase much further. Many rights acquisitions deals have been based...

min read

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