Creator Economy blog by MIDiA Research

Blog: Creator Economy - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Should streaming take a cue from TikTok’s revamped creator program?

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Tatiana Cirisano

23 Feb 2023

Music Streaming

A year ago, VidCon co-founder and vlogger Hank Green posted a viral YouTube video lambasting TikTok’s $1 billion Creator Fund, claiming it delivered chump change to videos with millions of views. The...

min read

YouTube’s one-stop shop offers a salvation to creator burn-out

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Ben Woods

12 Jan 2023

Creator Economy

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers,...

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How AI narration could transform Apple Books’ creator economy

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Annie Langston

11 Jan 2023

artificial intelligence

It is a new year for the audio world and Apple is attempting to expand audiobook creation. Apple Books launched its “digital narration” feature which allows authors to publish audiobook versions of...

min read

The YouTube advantage: How social video platforms could seize the podcast market

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Annie Langston

7 Dec 2022

After launching a podcasts page for US users in August, YouTube is debuting its first official trends podcast . Like & Describe: The Official YouTube Trends Podcast is hosted by Matpat , a long-time...

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What Elon's Twitter means for music

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Tatiana Cirisano

29 Nov 2022

Content Creators

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform,...

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Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?

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Ben Woods

15 Nov 2022

Creator Economy

Amid Twitter’s subscription turmoil, Elon Musk unveiled plans for a land grab on his social media rivals. The likes of YouTube, Facebook, and Twitch moved into his sights as he recently declared that...

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Patreon is making video a battleground for creator allegiance

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Ben Woods

8 Nov 2022

With jitters building in the advertising market, YouTube appears vulnerable to challengers. Google’s parent Alphabet, the ultimate owner of YouTube, recorded its slowest sales growth for two years last...

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The creator economy’s post-lockdown growth

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Mark Mulligan

6 Oct 2022

Creator Economy

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...

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YouTube's secret weapon for overtaking Spotify

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Tatiana Cirisano

22 Sep 2022

Creator Economy

YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music...

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What the comedian lawsuits against Pandora could mean for podcasts

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Annie Langston

14 Sep 2022

The mountain of comedians who are suing Pandora over copyright infringement continues to grow. In February, the estates of both Robin Williams and George Carlin filed lawsuits against Pandora, claiming...

min read

Help shape the future of streaming services — calling all artists, podcasters, and executives

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Tatiana Cirisano

1 Sep 2022

Creator Economy

Music streaming is among the most hotly-debated topics in the music industry, with artists and executives alike sharing their opinions on what is working, what is not working, and the potential solutions...

min read

Apple connects the dots

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Tatiana Cirisano

31 Aug 2022

Music Streaming

We are entering the era of the end-to-end music company. Companies are increasingly striving to capture more parts of the value chain by building end-to-end ecosystems that serve creators at all levels...

min read

What happens when content supersedes the creator?

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Tatiana Cirisano

25 Aug 2022

Creator Economy

It is becoming increasingly clear that the future of the user interface looks like a TikTok feed. Companies from Meta to Spotify and Amazon have tested TikTok-like feeds that are focused on discovery,...

min read

Podcast discovery is getting a TikTok facelift

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Annie Langston

18 Aug 2022

Podcast discoverability continues to be a core challenge for audience platforms, audio creators, and listeners. With the rise of the creator economy, more voices are entering the space, which increases...

min read

Re-creating the creator economy

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Mark Mulligan

18 Aug 2022

Creator Economy

creator economics

Everyone is a creator! Or so goes the dismissive put down of many a traditional media executive when talking about the creator economy. But regardless of what your perspective on the creator economy might...

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What pay-for-play podcasting says about the creator economy

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Annie Langston

11 Aug 2022

Podcasters are operating in the grey area of payola, as creators are charging guests to be featured without disclosing it to their listeners, according to a new Bloomberg expose. Apparently, this practice...

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Beatport’s LabelRadar acquisition is the latest sign of the platforms era

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Tatiana Cirisano

22 Jul 2022

This week, online music marketplace Beatport acquired LabelRadar, a service that streamlines the demo submission process for artists and labels. Following previous strategic acquisitions, the deal represents...

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A counterculture music industry is emerging — welcome to the platform era

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Tatiana Cirisano

5 Jul 2022

What do TikTok’s distribution tool , Universal Music Group’s samples marketplace , and Snoop Dogg’s virtual marijuana have in common? On the surface, not much. But beneath, these news headlines are...

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Meta leans in to the creator economy

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Hanna Kahlert

21 Jun 2022

Creator Economy

MIDiA has written much on the premise of the emerging ‘creator economy’ ; a dual-sided concept that highlights both the increasing opportunity for creators who already exist, from music to video to...

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Why today’s music creators are no longer playing the fame game

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Tatiana Cirisano

16 Jun 2022

Music Streaming

Creator Economy

Since the music industry’s beginnings, success has been tied to fame and fortune. But as more and more artists grow dissatisfied with the harsh economics of streaming, their strategies are changing —...

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