Creator Economy blog by MIDiA Research

Blog: Creator Economy

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

When Bernie Sanders met Sykkuno: how VTubers are taking over social platforms

Cover image for When Bernie Sanders met Sykkuno: how VTubers are taking over social platforms

Ben Woods

31 Oct 2024

Creator Economy

It made for a curious sight: the US senator Bernie Sanders discussing the upcoming election with Sykkuno , a creator whose digital identity is an anime inspired demi human with cat ears. These two worlds...

min read

Want to monetise generative AI tools effectively? Then make them safe for creators

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Ben Woods

17 Oct 2024

Creator Economy

Adobe wrapped its creativity conference on Wednesday after a slew of product announcements for creators. Much like last year’s MAX event, artificial intelligence was front and centre. Many of the demos...

min read

AI’s creator economy revolution will accelerate if it can join the dots

Cover image for AI’s creator economy revolution will accelerate if it can join the dots

Ben Woods

11 Oct 2024

Creator Economy

While generative artificial intelligence (AI) is in its infancy, many people are optimistic about the technology’s potential. Organisations are deploying AI to improve productivity – and creators and...

min read

Unpacking AI’s threat to video creator hardware

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Ben Woods

4 Oct 2024

Creator Economy

video creator tools

“AI video generators are just another tool in the box”: this statement has been circulating in recent months as AI adoption gathers pace. It is mostly used to soothe concerns regarding AI disruption...

min read

TikTok’s creator subscriptions point to the future of social platforms

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Hanna Kahlert

1 Oct 2024

It’s been a big week for TikTok. On the heels of shutting down its music streaming service , the platform has announced an expansion of its creator subscription program. In addition to existing LIVE...

min read

Conference season shows video industry sharpening the focus on interactive content and AI tools

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Ben Woods

26 Sep 2024

Creator Economy

Cutting through the noise during conference season is always a challenge. But it becomes easier when comparing the mood and messaging from the previous year’s event. Sometimes a year is all it takes...

min read

Music creator economy: recalibration

Cover image for Music creator economy: recalibration

Mark Mulligan

26 Sep 2024

Creator Economy

music creator tools

The music creator economy has been long in the making but was thrust into the wider music industry’s limelight with the Covid lockdowns triggering a surge in new creators. As with any bubble, many creator...

min read

The price of AI creator tools is on the rise, but will consumers pay for them?

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Ben Woods

12 Sep 2024

Creator Economy

AI has provided a significant engagement opportunity for creator companies. It has enabled creative platforms to market a raft of new features to consumers on top of what they already offered, whether...

min read

The battle has begun to own the creator through all-encompassing ecosystems

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Ben Woods

4 Sep 2024

Creator Economy

There has always been tension between the goals of creators, social platforms, and creator tools companies. As the creator economy has evolved, a push and pull has ensued between what creators’ feel...

min read

Understanding creators to harness the monetisation opportunities

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Ben Woods

30 Aug 2024

Business Strategy

Videos are now the de facto mode of communication. To reach and engage audiences, all creators are now expected to deliver high quality video content that entertains. This has always been a prerequisite...

min read

Is it time to retire the ‘AI’ brand to bolster adoption among video creators?

Ben Woods

23 Aug 2024

Marketing Strategy

AI tools have put the video creator economy in sharp focus over recent months. AI video generators like Runway and OpenAI’s Sora have provided a tangible example of not just AI’s capability in video,...

min read

How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market

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Ben Woods

15 Aug 2024

Adobe Premiere Pro

Social platforms have brought a significant number of new creators into the market. With this has come a whole host of creator tools companies looking to capitalise on the opportunity. While their features...

min read

The video creator economy’s challenge: not all creators want to pay for editing tools

Cover image for The video creator economy’s challenge: not all creators want to pay for editing tools

Ben Woods

25 Jul 2024

video creator tools

Adobe Premiere Pro

Video creation has never been more accessible. More and more entertainment consumers are shifting from passive to lean-through consumption by creating their own content. However, those creators have different...

min read

Will video editing tools still dominate in a world of AI video creation?

Cover image for Will video editing tools still dominate in a world of AI video creation?

Ben Woods

16 Jul 2024

AI video generators

Experimenting with tools is part and parcel of being a video creator. With each new video editor preset or plug-in comes an opportunity tore-think the creative process. Rather than being fixed, workflows...

min read

MIDiA launches video creator economy vertical as AI delivers transformative growth

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Ben Woods

11 Jul 2024

Business Strategy

Keeping step with AI’s impact on the video creation industry can be a daunting prospect. Ways of working that have existed for decades are being reorientated around generative AI tools. With these changes...

min read

AI is promising a video creation revolution: Are you ready for the upside?

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Ben Woods

6 Jun 2024

Creator Economy

Video has reached an inflection point. Artificial intelligence is poised to bring video creation to even more consumers, in a move that will disrupt the tools, workflows, and business models underpinning...

min read

Video Creators: Tell us how you create for a chance to win $500

Cover image for Video Creators: Tell us how you create for a chance to win $500

Ben Woods

30 Apr 2024

Creator Economy

MIDiA is building a new research stream focused on video creators and the tools they use to create. We are striving to understand the unique workflows and creative processes that underpin the art of making...

min read

AI cannot replace creators… and the proof, surprisingly, is books

Cover image for AI cannot replace creators… and the proof, surprisingly, is books

Hanna Kahlert

17 Apr 2024

Creator Economy

The asset-class-ification of entertainment has tended to reduce art to content made only to ensnare views, which lends itself to generative AI uptake. However, in a digital economy increasingly looking...

min read

Can’t cross the moat? Walk around it

Cover image for Can’t cross the moat? Walk around it

Mark Mulligan

12 Apr 2024

Creator Economy

consumer creation

The music business is bifurcating. On one side, a new AI, fandom, and creation centred business is coalescing. On the other, the traditional business is pulling the draw bridge over its moat by pushing...

min read

Ideas are king in the land of AI video creation

Cover image for Ideas are king in the land of AI video creation

Ben Woods

11 Apr 2024

video creator tools

Creator Economy

Those with doubts about the impact of AI on video creation should watch Air Head . The surrealist short film about a man with a balloon for a head was pieced together using OpenAI’s Sora , the text-to-video...

min read

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