creator blog by MIDiA Research

Blog: creator

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

TikTok’s creator subscriptions point to the future of social platforms

Hanna Kahlert

1 Oct 2024

TikTok

Subscriptions

creator

It’s been a big week for TikTok. On the heels of shutting down its music streaming service , the platform has announced an expansion of its creator subscription program. In addition to existing LIVE...

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Forget TikTok trends; the scene is TikTok itself

Hanna Kahlert

4 Apr 2024

TikTok

social

Marketing

Much of marketing today focuses on chasing the latest TikTok trend. Catching the ‘next big thing’ just as it is taking off, then watching the cultural clout dissolve as the trend disappears as quickly...

min read

Niche is the way forward: DSP’s need function, not features

Hanna Kahlert

14 Sep 2023

dsp

Streaming

creator

It has never been easier to become a music creator. But, it has arguably never been harder to remain one as a full-time career. There are a whole host of reasons behind this, not least of which is a streaming...

min read

AI is the new digital ad industry… but the stakes are far greater

Hanna Kahlert

9 Aug 2023

AI

Digital

ads

Zoom has been making the news this week over its controversial new terms and conditions that now allow the service (in theory) to utilise user data to train its AI-assisted features. While the company...

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MIDiA Research launches audio vertical

Annie Langston

10 May 2022

Audio

Podcasts

Radio

The pandemic brought a new focus on the power of audio content, and it has established a baseline for this industry to build upon. With continued investment from the likes of Spotify and Amazon, along...

min read

What does the NFT hype mean for artists?

Hanna Kahlert

18 Mar 2021

Media and Marketing

NFT

non fungible token

Soon after the #GameStonks event of January 2021 , Elon Musk reined in the increasingly investment-savvy digital sphere back around to cryptocurrency, using his Tesla company to purchase $1.5 billion worth...

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