Covid-19 blog by MIDiA Research

Blog: Covid-19

Consumer Engagement: The Brand Solution in a Digital Era of Churn

Blog post by Hanna Kahlert

21 Apr 2020

The digital marketplace has been the setting for innovation in every way that business is conducted, not least for advertisers, entertainment propositions and consumer adoption –and the current COVID-19-induced...

Now Is the Time to Engage, Not Convert

Blog post by Hanna Kahlert

17 Apr 2020

conversion

Covid-19

covid-19 dislocation

Before the COVID-19 pandemic and global lockdowns, there were already two key behavioural trends that have since been accelerated by the current phenomenon: a shift towards digital consumption, and an...

Streaming Services Are Going to Have to Change Their MO

Blog post by Mark Mulligan

17 Apr 2020

coronavirus

Covid-19

New music is the fuel in the streaming engine, creating a virtuous circle of increased label and artist output to meet DSP-stimulated user demand. Now though, with COVID-19 disrupting the production of...

Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Blog post by Alistair Taylor

16 Apr 2020

activity gap

broadcast

Brondby

In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now...

COVID-19 Impact on Entertainment

Blog post by Dara Jegede

16 Apr 2020

Covid-19

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people...

Forget Virtual – UFC and NRL going Remote

Blog post by Alistair Taylor

10 Apr 2020

Associated Press

broadcaster

With fans currently starved of sports entertainment during lockdown, rights holders are jumping out of the gate to be the first to put on live sports to serve any form of quick fix to see a jump in engagement....

Welcome to the new Era of Pandemic Programming

Blog post by Tim Mulligan

9 Apr 2020

Covid-19

disney

netflix

As 25% of the world gets used to a second month of lockdown following the public health crisis unleashed by the COVID -19 pandemic, the impact on video continues to grow. Propositions in this new landscape...

Free COVID-19 Impact Webinar

Blog post by Mark Mulligan

9 Apr 2020

coronavirus impact

coronavirus research

coronavirus webinar

MIDiA Research is running a free-to-attend webinar on Wednesday, April 15 th : COVID-19 Impact on Entertainment Demand and Behaviours. Regular readers will know that MIDiA has been publishing COVID-19...

Radio Is Switched On Again

Blog post by Keith Jopling

9 Apr 2020

Covid-19

Music

Radio is suddenly more vital - and by that I mean music radio. The human factor in radio programming and presentation has been clearly demonstrated in the weeks and months of the 2020 COVID-19 pandemic...

The Digital Entertainment Boom Is Temporary; What Comes Next?

Blog post by Hanna Kahlert

8 Apr 2020

boom

coronavirus and entertainment

coronavirus consumer behaviour

The digital entertainment boom as a result of the global COVID-19 lockdowns is but an optimistic wave in a stormy sea the market will have to weather over the coming months… and potentially even years....

The Self-Isolation Entertainment Boom

Blog post by Mark Mulligan

7 Apr 2020

Covid-19

covid-19 entertainment boom

Games

MIDiA has just published the latest report in its COVID-19 report series: “ T he Self-Isolation Entertainment Boom . This post explores some of the key findings and data. The full report is immediately ...

Today Quibi Launches into A Brave New World with Even Bigger Challenges Ahead

Blog post by Tim Mulligan

6 Apr 2020

chance the rapper

Chrissy Teigen

Covid-19

When Quibi chose April 6 th as its US and Canada launch date, it could not have envisaged just how rapidly the world would have reprioritised its finite attention. Quibi’s go-to-market strategy...

Self-Isolation: DAZN Concedes to COVID-19

Blog post by Alistair Taylor

6 Apr 2020

additive services

all-encompassing offering

asset class

Sports streaming insurgent DAZN has announced last week it plans to inform rights holders of its intent to defer its payments of rights fees for any content not yet delivered (i.e. postponed / cancelled...

Exclusive COVID-19 Research Package for Independent Entertainment Companies

Blog post by Mark Mulligan

6 Apr 2020

Covid-19

covid-19 research

During these unprecedented times, the entertainment industries are experiencing rapid change and have been forced to adapt accordingly – from the near collapse of live entertainment, through the cessation...

The COVID Bounce: Part II

Blog post by Mark Mulligan

2 Apr 2020

coronavirus

coronavirus consumer behaviour

Covid-19

In their early stages, COVID-19 self-isolation measures have quickly created new consumer behaviour patterns, oriented around four key axes: Communication Entertainment Information/news Education (for...

The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

Blog post by Alistair Taylor

2 Apr 2020

all-star

broadcasts

Bundesliga

The NFL’s commissioner Roger Goodell announced to all 32 teams in a memo on March 26th that the NFL draft will go ahead as scheduled from the 23 rd to 25 th of April, despite growing pressures resulting...

Going the (Social) Distance: Rising Consumer Trends

Blog post by Hanna Kahlert

2 Apr 2020

consumer behaviour

consumer trends

Covid-19

In the current lockdown climate, consumer behaviours are adapting to the new normal – and out of necessity, much of this is happening on digital. The 2008 crash resulted in success for many pioneering...

The COVID Bounce: How COVID-19 is Reshaping Entertainment Demand

Blog post by Mark Mulligan

27 Mar 2020

amazon music

Amazon Prime

apple tv

The economic disruption and social dislocation caused by the COVID-19 pandemic is not evenly distributed. Some business face catastrophe, while others thrive. Across the entertainment industries the same...

Film Studios Pause Production; Is This the New Era of Anime?

Blog post by Hanna Kahlert

26 Mar 2020

animated content

animated film

anime

With national lockdowns becoming the norm and the majority of nonessential workers being sent to work remotely, the video industry is set for some interesting changes over the next few months. As recently...

Olympics Postponement: The Sports Media Landscape of COVID-19

Blog post by Alistair Taylor

26 Mar 2020

Advertising Revenue

broadcasters

business model

The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented...

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