Blog: cord nevers

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Is gaming the solution to sports’ Gen Z problem?

Alistair Taylor

8 Mar 2021

Gaming

Games

esports

It has been well-documented that Gen Z’s and Generation Alpha’s interest in watching live sports has waned . It is important to dispel the notion that the younger cohorts are less likely to engage...

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Watch Together: BT Sport adapts to lockdown, offering synchronised group streaming

Alistair Taylor

4 Feb 2021

BT

BT Sport

telco

The pandemic-enforced prohibition of fans in attendance at sporting events has weakened the viewing spectacle, forcing rights holders and operators to experiment with the viewing experience. The NHL pioneered...

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Football looks to build digital engagement through Fortnite collaboration

Alistair Taylor

22 Jan 2021

endeavor

IMG

WME

Endeavor-owned IMG, acting as Epic Games’ licensing representative, has brokered deals with 23 football clubs to appear in the publisher’s free-to-play battle royale-style game Fortnite. Looking to...

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Why the NFL is targeting ‘cord-nevers’

Alistair Taylor

14 Jan 2021

Sports

Video

Covid-19

For decades, rights holders have prioritised (and relied upon) exponentially increasing broadcast revenues as a mechanism for sustainability and growth, a legacy approach that is in dire need of a review...

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Can the NBA Capture the ‘Cord-Nevers’?

Alistair Taylor

8 Mar 2019

Audience engagement

cable providers

Clippers CourtVision

NBA commissioner Adam Silver, speaking at the MIT Sloan Sports Analytics conference in Boston last week, explained his vision of the league’s games, which will look “dramatically different” in five...

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Here's Why Netflix And YouTube Just Parked Tanks On Each Other's Lawns

Mark Mulligan

7 Mar 2016

Chart Of The Week

cord cutting

cord nevers

Slowly but surely the traditional media industries are waking up to the importance of YouTubers but those taking note most quickly are the subscription video companies, Netflix in particular. As recently...

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