We are entering a new phase in the evolution of consumption. Traditionally, IRL dominated entertainment consumption. With the advent of the internet, smartphones and other technological innovations, companies...

The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports...

Football (via the Bundesliga) finally returned to screens last weekend, not only serving starved sports fans with content during lockdown, but more importantly demonstrated what we can expect live football...

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers...

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding...