Blog: consumer segmentation

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Chart Of The Week: Music Aficionados

Mark Mulligan

16 May 2016

Chart Of The Week

consumer segmentation

Music

Music Aficionados are consumers that spend above average time and money with music. They represent just 17% of all consumers but a whopping 61% of all recorded music spending. These consumers shape the...

min read

Profiling The Mobile Messaging User Segment

Karol Severin

6 May 2016

consumer segmentation

Mobile content

Mobile messaging

54% of iOS consumers and 52% of Android consumers now use messaging apps monthly, according to the multinational consumer survey from March 2016 conducted by MIDiA research. Though its proof of popularity...

min read