Blog: Community

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Online culture is fragmenting: Why White Lotus spoilers are not flooding the internet

Hanna Kahlert

9 Apr 2025

Cultural trends

TikTok

Streaming

Key takeaways from this blog: Audience fragmentation is growing, with platforms like TikTok losing influence and shows like White Lotus thriving in niche, offline conversations Oversaturation of content...

min read

Fandom reciprocity: Why sustaining a community requires give and take

Laura Fisher

9 Apr 2025

Fandom

Instagram

Music

Key takeaways from this blog: Fandoms are becoming two-way relationships, with artists like AJ Tracey and Maverick Sabre involving fans through grassroots gigs, remix contests, and fan-led tour decisions...

min read

Live and direct: lessons for streamers from the appeal of online radio

Laura Fisher

20 Mar 2025

Audience Insight

Music

Audio

Key insights from this blog: Online radio has a growing audience, with further opportunity to capitalise on what is missing from music streaming We explore why online radio is gaining popularity – covering...

min read

Craft versus character: the equation the music industry needs to fix

Mark Mulligan

18 Feb 2025

Fandom

TikTok

Streaming

I recently wrote about the unflattening of music :how creativity, craft, and fandom can – if done right – counter the growing commodification of music. Not surprisingly, I focused on the music side...

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Jersey club in Berlin | Behind the scenes and sounds of 2025

Kriss Thakrar

29 Jan 2025

Audience Insight

Cultural trends

TikTok

With one of the largest, most sonically-diverse catalogues of sounds and samples, Splice provides the music that makes the music for producers around the world. So trends in what users are searching for...

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MIDiA webinar: Surviving and thriving in the new era of streaming TV and social video

Ben Woods

30 Mar 2023

Social media

streaming tv

monetisation

After a prolonged period of unbridled growth, streaming TV and social video platforms have been confronted by multiple challenges in 2023. Subscription growth is slowing and consumer attention is peaking....

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Will PlayStation Tournaments deliver on Sony’s hopes?

Perry Gresham

9 Dec 2022

PlayStation

competitive gaming

multiplayer

PlayStation recently announced “ PlayStation Tournaments ”, a new on-console tournaments platform designed to centralise events. Participants can enter a range of tournaments and win prizes based on...

min read

Midnights: modern-day music marketing 101

Ashleigh Millar

27 Oct 2022

Taylor Swift

Community

online communities

Are we surprised that Taylor Swift has broken records (yet again) after dropping her new album, Midnights (and Midnights (3am Edition) )? In the first five days of release, Midnights earned more than an...

min read

Acast and Meta partner up to create podcast communities

Annie Langston

23 Jun 2022

Acast

Consumer Engagement: The Brand Solution in a Digital Era of Churn

Hanna Kahlert

21 Apr 2020

audience

brand strategy

Chart Of The Week

The digital marketplace has been the setting for innovation in every way that business is conducted, not least for advertisers, entertainment propositions and consumer adoption –and the current COVID-19-induced...

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