Colin Kaepernick blog by MIDiA Research

Blog: Colin Kaepernick

Is global sport now entering into the Colin Kaepernick era?

Blog post by Tim Mulligan

1 Dec 2022

For soccer fans, the last two weeks have been difficult. The World Cup kicked off on November 20thamid FIFA’s controversial prohibition of players wearing the OneLove armband (designed to protest host...

To be Silent is to be Complicit – On Which Side of History Will the NFL be Remembered?

Blog post by Alistair Taylor

3 Jun 2020

audiences

Blacklivesmatter

blackouttuesday

Yesterday, social media went silent as it observed #BlackOutTuesday . Following George Floyd’s killing by a Minneapolis police officer, athletes and teams have all spoken up in solidarity, demanding...

Take Five (the big five stories and data you need to know) November 25th 2019

Blog post by Mark Mulligan

25 Nov 2019

Colin Kaepernick

disney

Epic Games

Disney tidies its streaming stats: Disney is tidying up its streaming subscriber numbers in preparation for reporting the performance so far of Disney+. In the shake-up, ESPN falls from 3.4...

Creators Versus Distributors: What Happens When Brands Can No Longer Rely on Their Content?

Blog post by Hanna Kahlert

4 Nov 2019

Colin Kaepernick

digital behaviour

Marketing

At the risk of sounding like a broken record, technology is completely altering the relationship between ‘creators’ and distributors – and it is doing so in a way which is empowering the independent...

The Houston Rockets, Hong Kong and the Dangers of Mixing Politics With Profit

Blog post by Hanna Kahlert

22 Oct 2019

Colin Kaepernick

extradition

free speech

On 8 October, Houston Rockets general manager Daryl Morey tweeted support for the Hong Kong protests. The NBA had an exclusive partnership with Tencent to stream this season to an estimated 500 million...

Super Bowl Ads 2019: The Death Wish of Playing Safe

Blog post by Georgia Meyer

31 Jan 2019

baby boomers

brexit

Budweiser

Over the last few years, brands have been taking increasingly political stances. Whether Heineken’s ‘Open Your World’ 2017 ad, or Gillette’s ‘We Believe: The Best Men Can Be’ spot at the start...

Advertising Week New York: The Dynamic, the Dead and the Dangerous

Blog post by Georgia Meyer

9 Oct 2018

activist brands

brand values

Colin Kaepernick

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing metaphor...

Nike Has Initiated A New Era for Politicised Brands

Blog post by Georgia Meyer

6 Sep 2018

Colin Kaepernick

Sports

Nike’s choice to use Colin Kaepernick as one of the faces of its Just Do It slogan anniversary campaign is the latest – but as yet unmatched in scale – step in overt brand politics. The issue which...