Chart Of The Week blog by MIDiA Research

Blog: Chart Of The Week

Consumer Engagement: The Brand Solution in a Digital Era of Churn

Blog post by Hanna Kahlert

21 Apr 2020

The digital marketplace has been the setting for innovation in every way that business is conducted, not least for advertisers, entertainment propositions and consumer adoption –and the current COVID-19-induced...

Kingdom: Global Events Correlate with Show Awareness

Blog post by Hanna Kahlert

19 Mar 2020

Awareness

Chart Of The Week

coronavirus

From George Romero’s 1968 Night of the Living Dead to the more recent Walking Dead, to even Game of Thrones’ whitewalkers, zombies have been a cultural zeitgeist metaphorically teasing at our inner...

Altered Carbon: Tracking Fandom into the Future

Blog post by Hanna Kahlert

6 Mar 2020

Altered Carbon

baby yoda

Chart Of The Week

In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an advertisement don’t...

The Age of the Creators

Blog post by Hanna Kahlert

17 Feb 2020

artist streaming income

artists direct

Chart Of The Week

For the meek shall inherit the earth… Since early 2019, MIDiA has been publishing findings that we are moving progressively into a market dynamic in which creators are being empowered by technology to...

Peacock Goes for Gold

Blog post by Alistair Taylor

23 Jan 2020

ad-free

All or Nothing

AMC

On the 16 th of January , Comcast (owner of NBCUniversal) unveiled further details of its direct to consumer (D2C) proposition, Peacock. Peacock is set to debut on the 15 th of April exclusively for Comcast’s...

Is YouTube MLB’s Answer to Tap into Younger Audience?

Blog post by Alistair Taylor

29 Jul 2019

baseball

cable consumption

Channel 4

On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s...

Announcing Beta Testing for Innovative TV Show Performance Tracking Platform

Blog post by Dara Jegede

7 Jun 2019

Chart Of The Week

Innovation

Strategy

MIDiA Research, a leading source of insight and analysis in digital media, music, video and games, is expanding its family of data tools and analytics intelligence to TV shows. The new development, MIDiA...

Television Performance Measurement Is Falling Short

Blog post by Hanna Kahlert

20 May 2019

Chart Of The Week

Data Point Of The Day

index

When the television first entered homes around the world, it was a safe assumption that if it was on it was the centre of attention in a room. Whatever was broadcast to the screen for that evening would...

MIDIA Blog Exclusive: Just How Well Are Chatbots Actually Doing?

Blog post by Mark Mulligan

11 Sep 2016

Chart Of The Week

chat bots

Facebook messenger

The arrival of chatbots has been widely covered by the media in the last few months. The hype peaked in April 2016 when Facebook (though by no means the first company to do so) released its Messenger Platform...

Chart Of The Week: Online Video Subscriber Penetration By Age

Blog post by Mark Mulligan

2 Jun 2016

Amazon

Amazon Prime

amazon video

Streaming video subscriptions are now firmly established as a key component of the pay-TV landscape and look set to be an even bigger part of its future. With Netflix leading the way, SVOD is gaining ground...

Chart Of The Week: Music Aficionados

Blog post by Mark Mulligan

16 May 2016

Chart Of The Week

consumer segmentation

Music

Music Aficionados are consumers that spend above average time and money with music. They represent just 17% of all consumers but a whopping 61% of all recorded music spending. These consumers shape the...

Chart Of The Week: Mobile App Discovery

Blog post by Mark Mulligan

10 May 2016

app funnel

app marketing

Chart Of The Week

Mobile apps are the defining characteristic of the smartphone era and revenue and adoption both continue to boom. A growing marketplace of companies is evolving to help mobile app companies manage the...

Chart Of The Week: Video P2P

Blog post by Mark Mulligan

2 May 2016

Amazon

Chart Of The Week

hulu

It has long been well understood that what is popular on TV is popular on P2P. The list of the top 10 most downloaded TV shows in 2015 thus holds few surprises. All of these shows are either available...

Chart Of The Week: Facebook Video

Blog post by Mark Mulligan

10 Apr 2016

Chart Of The Week

Facebook video

Online video

Facebook and YouTube have a lot in common. They both have in excess of a billion users, both have become part of the internet furniture and both have transitioned from disruptive challenger to incumbent....

Chart Of The Week: More Than Half Of App Users Enable Push Notifications

Blog post by Mark Mulligan

4 Apr 2016

Accengage

App Boy

Chart Of The Week

Convincing mobile app users to opt-in for push notifications is the first challenge in implementing a successful push notification strategy. Based on data collected by MIDiA from 5 leading vendors 53%...

Chart Of The Week. Playlists 1, Albums 0 – How Streaming Is Changing Music Listening

Blog post by Mark Mulligan

21 Mar 2016

albums

Chart Of The Week

The album has been under assault ever since Napster first gave consumers the ability cherry pick their favourite tracks and leave the filler behind. Apple formalised the process with the iTunes Store and...

Music Piracy Hasn't Gone, It Has Merely Changed Its Spots

Blog post by Mark Mulligan

14 Mar 2016

Chart Of The Week

mobile piracy

While the music industry slowly got its head around the brave new world of digital in the 2000’s piracy used to be the dominant focus of record labels and their trade associations. Now, with so much...

Here's Why Netflix And YouTube Just Parked Tanks On Each Other's Lawns

Blog post by Mark Mulligan

7 Mar 2016

Chart Of The Week

cord cutting

cord nevers

Slowly but surely the traditional media industries are waking up to the importance of YouTubers but those taking note most quickly are the subscription video companies, Netflix in particular. As recently...

Chart Of The Week: Music Subscribers Vs Video Subscribers

Blog post by Mark Mulligan

29 Feb 2016

Chart Of The Week

Music

music subscribers

2015 was a big year for streaming music but it was a bigger deal for streaming video, generating $16 billion in revenue compared to $4.5 billion for streaming music. (Both figures are retail values). The...

MIDiA Chart Of The Week: The Steady Decline Of The CD Buyer

Blog post by Mark Mulligan

8 Feb 2016

cd buyers

cd sales

Chart Of The Week

As much as we may be in the era of streaming, nearly half of recorded music revenue globally is still derived from physical sales, with the CD making up the vast majority of that. So, for all the understandable...

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