Business Strategy blog by MIDiA Research

Blog: Business Strategy - Page 20

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Why Instagram is climbing aboard the subscription bandwagon

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Ashleigh Millar

21 Jan 2022

Meta has announced that, following the success that came from its ‘fan subscriptions’ (now called ‘Subscriptions’) trial in June 2020, it will be testing the subscription model on Instagram via...

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Acquiring Activision is Microsoft’s big bang in games

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Karol Severin

19 Jan 2022

Only last week we wrote about Take-Two acquiring Zynga for $12.7 billion in what was the largest games acquisition in history. But that was last week. This week, that record is beaten more than five-fold,...

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Music subscriber market shares Q2 2021

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Mark Mulligan

18 Jan 2022

subscriber market shares

streaming market shares

MIDiA’s annual music subscriber market shares report is now available here (see below for more details of the report). Here are some of the key findings. The global base of music subscribers continues...

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Time for diversification for Take-Two as it bids to acquire Zynga

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Karol Severin

12 Jan 2022

take two interactive

Take-Two Interactive announced an acquisition deal to buy Zynga (pending a 45-day shopping window for Zynga) for $12.7billion. The deal Who got a great deal? It depends on who you ask. It worked out well...

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Reaggregation versus siloing in 2022

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Tim Mulligan

11 Jan 2022

Service balkanisation

Video in 2022 is going to be shaped by several key trends. On the service side, consolidating the content appeal of subscription video on demand (SVOD) and advertising video on demand (AVOD) through effectively...

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Major label revenue surged in 2021, but what does that mean?

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Mark Mulligan

7 Jan 2022

Major label revenue surged in 2021, but what does that mean? 2021 was an anomalous year for the recorded music market. Two of the majors did an IPO, the pandemic continued to disrupt the marketplace,...

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Ubisoft+ is coming to Xbox as shifts in distribution continue

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Karol Severin

6 Jan 2022

games distribution

Ubisoft has announced that its subscription service Ubisoft+, currently available on PC, will come to Xbox in the future. It will also make its upcoming title Rainbox Six Exploration available on Xbox...

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The key strategic drivers that will shape D2C video in 2022

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Tim Mulligan

4 Jan 2022

We are one week away from the Hybrid Futures | MIDiA 2022 Predictions Webinar ,where the MIDiA Research team will be going through the big trends that are sweeping across digital entertainment in 2022....

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Is CNN+ an idea ahead or behind the video D2C times?

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Tim Mulligan

21 Dec 2021

Business Strategy

International news network CNN looks like it finally has a launch date for its direct-to-consumer (D2C) subscription service CNN+. According to Bloomberg , the D2C service is due to launch in March at...

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2022 MIDiA predictions: the year of the creator

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Mark Mulligan

20 Dec 2021

midia predictions

MIDiA Research Predictions

Media and Marketing

With 2021 nearly behind us, and 2022 fast approaching, it is that of year for the MIDiA predictions report. We have been publishing our predictions reports since 2016, and apart from being good fun to...

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What BandLab and Bruce Springsteen tell us about the music business at the end of 2021

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Mark Mulligan

17 Dec 2021

music catalogues

Creator Economy

2021 was another year in which capital continued to flow into the music business at pace. Two deals that got over the line before year end have shone an interesting light on the differing strategies that...

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Why DAZN needs to use its new LaLiga rights to invest in global sports fandom

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Tim Mulligan

14 Dec 2021

post-broadcast sports

Yesterday saw OTT sports service DAZN announce that it had been awarded the local broadcast rights to LaLiga matches over the next five seasons, from 2022 to 2027. The deal, which is worth €4.95 billion...

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PlayStation Plus overhaul: a defensive catch-up move, or foundation for growth offensive?

Cover image for PlayStation Plus overhaul: a defensive catch-up move, or foundation for growth offensive?

Karol Severin

9 Dec 2021

games subscriptions

According to Bloomberg citing people familiar with the matter, Sony plans to weave PlayStation Now (its on-demand games streaming offering) into PlayStation Plus (subscription necessary to access multiplayer...

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Hayu’s arrival in India means a reality check for the reality genre

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Tim Mulligan

7 Dec 2021

Keeping Up With the Kardashians

Hayu , the reality TV niche SVOD service, launches in India on Thursday. Its parent company, NBCUniversal, has decided to make the 1.3 billion strong market the 28thterritory in which Hayu is now available....

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Music market shares: independent labels and artists are even bigger than you thought

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Mark Mulligan

3 Dec 2021

independent labels

record label market shares

It has been a long time since the music industry has been in such good shape. So long, in fact, that there are not too many executives left who worked through the pre-crash days. 2021 was the year in which...

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MIDiA Consulting looks forward to 2022

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Keith Jopling

2 Dec 2021

Our Consulting Director Keith Jopling reflects on how MIDiA's consulting capability has developed over the past few years. Back when MIDiA first formed, the music industry’s future was still hanging...

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Believe is building growth stories for local independent labels in India

Cover image for Believe is building growth stories for local independent labels in India

Srishti Das

2 Dec 2021

Believe Digital

emerging markets

Believe Music, launched in France in 2005 with an aim to empower and support independent artists and labels. Since launching in India in 2013, the company has worked hard to bring their values to the Indian...

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Looking forward and back: Why song interpolations reflect a new music industry outlook

Cover image for Looking forward and back: Why song interpolations reflect a new music industry outlook

Tatiana Cirisano

2 Dec 2021

music publishing

If many popular songs from the past year sound familiar, it might be because they are. Song interpolations – when artists copy another song’s underlying melody, often with modified lyrics – are increasingly...

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Until video streaming cracks discovery, the challenges of retention will remain

Cover image for Until video streaming cracks discovery, the challenges of retention will remain

Tim Mulligan

30 Nov 2021

Back in February 2016, MIDiA Research published a report entitled P2P In The Age Of SVOD . In it, MIDiA identified a key challenge that was hindering the mainstream adoption of subscription video on demand...

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Labels could have helped Epic reimagine music – now Harmonix will do it instead

Cover image for Labels could have helped Epic reimagine music – now Harmonix will do it instead

Karol Severin

25 Nov 2021

Epic Games announced it is acquiring Harmonix, the maker of Rock Band. While this makes sense for the Fortnite maker and its entertainment metaverse, it has the risk of diluting the potential music expertise...

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