Business Strategy blog by MIDiA Research

Blog: Business Strategy - Page 17

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Meta leans in to the creator economy

Hanna Kahlert

21 Jun 2022

Why today’s music creators are no longer playing the fame game

Tatiana Cirisano

16 Jun 2022

Music Streaming

Music creators

Creator Economy

Since the music industry’s beginnings, success has been tied to fame and fortune. But as more and more artists grow dissatisfied with the harsh economics of streaming, their strategies are changing —...

min read

Why (and how) Apple has now fundamentally disrupted sports

Tim Mulligan

16 Jun 2022

Apple

AppleTV+

MLS

On Tuesday June 14th, Apple announced that it had secured the exclusive 10-year rights to broadcast the fastest growing football league in the world; the MLS. From 2023 through to 2032, live broadcast...

min read

What Roku brings to an under-pressure Netflix

Tim Mulligan

15 Jun 2022

Netflix

roku

Video

Rumours are swirling in the streaming world that under-fire Netflix could be about to acquire Roku. For the world’s leading streaming video on demand (SVOD) service to even consider acquiring a leading...

min read

Audio is the new spinoff

Annie Langston

14 Jun 2022

Podcasts

Batman

Spotify

Beloved stories can transcend time, not only in their messages or characters but in the format in which they are told. When DC announced its deal with Spotify to develop podcast series, not only did it...

min read

Xbox to rid large games of a key competitive weapon

Karol Severin

10 Jun 2022

xbox

cloud gaming

games streaming

Xbox is looking simply unstoppable these days. After announcing the Xbox Everywhere vision, it has confirmed that besides the announced ‘puck’ in the works, it is indeed bringing the Xbox App into...

min read

Why Spotify’s TAM is only part of the story

Mark Mulligan

9 Jun 2022

TAM

addressable audience

Spotify

Spotify just held an investor day in which it ran through its vision for growth. Spotify has long touted the concept of its total addressable market (TAM), its path to a billion users and the role of emerging...

min read

Retention and engagement are both key to streaming resilience in 2022

Tim Mulligan

7 Jun 2022

retention

engagement

attention recession

The great video subscriber gains made between the D2C big bang era of 2019 and 2021, and the engagement gains of the Covid-19 pandemic, are being eclipsed by the increasing pressures of the attention economy...

min read

Podcasts are fuelling TV hits — will this help audio listenership?

Annie Langston

1 Jun 2022

Podcasts

content

While podcasts continue to find a seat at the mainstream entertainment table, it is becoming the content behind the curtain of some of the biggest television shows. Some of the most popular shows of this...

min read

The end of BBC Four and CBBC heralds the start of streaming realism for the BBC

Tim Mulligan

1 Jun 2022

BBC

Video

Business Strategy

Last week’s announcement by BBC’s director general Tim Davie that the BBC is scrapping its two linear TV channels, BBC Four and CBBC, was both bold and pragmatic. The BBC is arguably going through...

min read

Snap is the latest victim of the attention recession

Richard Broadhurst

30 May 2022

Snap

social media

attention recession

Snap is the latest victim of the attention recession Snap is among the many companies suffering headwinds in the current macroeconomic environment. This past week, following a profit warning memo, sent...

min read

The Attention Recession: How inflation and the pandemic are reshaping entertainment

Mark Mulligan

25 May 2022

attention recession

attention economy

Media and Marketing

Netflix and Meta were the canaries in the proverbial mine for the attention recession and it is looking increasingly likely that difficult times lie ahead. If the attention crunch was not enough on its...

min read

Why the attention and macro economy lights are flashing for subscription video

Tim Mulligan

24 May 2022

attention recession

subscription video on demand

cost of living impacts

Recessions are all about timing. What can make great sense for a consumer and an ambitious business in a time of plenty can flip to being perceived as expensive and profligate in a time of financial uncertainty....

min read

Creators will unlock audio for Gen Z listeners

Annie Langston

19 May 2022

generation z

audio content

creators

When thinking of Gen Z entertainment, the format that comes to mind is creator platforms, primarily TikTok, which continues to dominate younger audiences while audio consumption is still in early stages...

min read

Instagram is trying TikTok features on for size – but does the shoe fit?

Ashleigh Millar

19 May 2022

TikTok

Instagram

stories

Instagram has started testing its new TikTok-esque make-over. The platform, which originally started as a photo-first app, has revealed its plans to push forward in a more video-first direction. This is...

min read

Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified

Hanna Kahlert

18 May 2022

Media and Marketing

Business Strategy

The past few weeks have been a rough ride for Twitter, since Elon Musk’s “best and final offer” of $44 billion, with users leaving the platform, and the loss of several higher executives. Now Musk...

min read

Why increased competition and the cost-of-living crisis add up to a new Netflix

Tim Mulligan

17 May 2022

Online video

Video

Audience Insight

15 years into Netflix’s subscription video on demand (SVOD) pivot and the entertainment disruptor is poised to pivot again. According to press reports, Netflix is considering re-inventing itself as an...

min read

What happened with EA and FIFA and why both are probably going to be fine

Karol Severin

12 May 2022

EA Sports

FIFA

Games

As we warned in October 2021, the divorce of EA and FIFA has come into fruition. EA’s FIFA series has been rebranded to EA Sports FC and FIFA (the organisation) is taking its brand away to expand on...

min read

MIDiA Research launches audio vertical

Annie Langston

10 May 2022

Audio

Podcasts

Radio

The pandemic brought a new focus on the power of audio content, and it has established a baseline for this industry to build upon. With continued investment from the likes of Spotify and Amazon, along...

min read

Welcome to the great streaming reset

Tim Mulligan

10 May 2022

attention recession

Connected TV World Summit

golf

Netflix’s Q1 subscriber loss highlighted the risks facing subscription video services as the expansionary wave of streaming sign ups, unleashed by 15 years of subscription video on demand (SVOD), moves...

min read

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