Business Strategy blog by MIDiA Research

Blog: Business Strategy - Page 16

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

TikTok Music: Here is what it would mean for you

Cover image for TikTok Music: Here is what it would mean for you

Kriss Thakrar

2 Aug 2022

Music Streaming

TikTok has filed a US trademark for TikTok Music , building speculation on whether the platform is gearing up to launch a streaming service. It already has the tools at its disposal with Resso, its streaming...

min read

Podcasts are creating a new era of news

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Annie Langston

28 Jul 2022

Podcasts are becoming a brand extension for every level of public figure, even those who have been shut out or disgraced elsewhere. After being fired from their network positions for allegedly violating...

min read

Winter is coming, and Amazon is ready: why the multi-service major is raising its prices

Cover image for Winter is coming, and Amazon is ready: why the multi-service major is raising its prices

Hanna Kahlert

27 Jul 2022

Subscription fatigue is already threatening the Covid-driven entertainment boom as post-pandemic behaviours compete for time, money, and attention with the digital subscriptions that thrived under lockdown...

min read

The attention recession meets the economic recession

Cover image for The attention recession meets the economic recession

Mark Mulligan

22 Jul 2022

attention recession

We are living in uncertain times. The cost-of-living crisis is hitting consumers’ pockets, driven by rising fuel and food prices. The effects of the pandemic are still present, the global economy may...

min read

More M&A activity could shift power from games companies closer to big tech

Cover image for More M&A activity could shift power from games companies closer to big tech

Richard Broadhurst

22 Jul 2022

attention recession

The first half of 2022 revealed how fragile the digital economy can be. The gaming industry, after a bullish run over the course of the pandemic, was not exempt from the blend of economic uncertainty,...

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Netflix loses but does streaming gain?

Cover image for Netflix loses but does streaming gain?

Tim Mulligan

21 Jul 2022

Netflix password sharing

Netflix Q2 2022

Netflix’s annus horribilis continued this Tuesday during its Q2 2022 result s as the company continued its 2022 subscriber loss with a further one million global subscriber loses. This comes on the back...

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Acast aims to expand the open podcast ecosystem with Podchaser acquisition

Cover image for Acast aims to expand the open podcast ecosystem with Podchaser acquisition

Annie Langston

19 Jul 2022

Earlier this year, when Acast announced the dismantling of its podcast app, it cited the open podcast ecosystem as the motivation behind the decision. Acast CEO, Ross Adams, explained that the open podcast...

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Twitter versus Musk will decide the future of social

Cover image for Twitter versus Musk will decide the future of social

Hanna Kahlert

14 Jul 2022

In a turn of events, Elon Musk has backed out of his dramatic, very public proposal to buy Twitter. It is a broken courtship characterised by bad-faith public exchanges , on-platform polls, and plot twists....

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Podcasts amplify the era of digital activism

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Annie Langston

14 Jul 2022

Podcasts are an open mic for anyone looking to share their opinions about essentially anything. As we saw with Joe Rogan , this placed Spotify in the uncomfortable position of having to decide whether,...

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MIDiA music forecasts: the new era of growth

Cover image for MIDiA music forecasts: the new era of growth

Mark Mulligan

14 Jul 2022

music forecasts

MIDiA has just published its latest music forecasts, available to clients in full here . Here are some of the highlights. 2021 was a huge year for the recorded music business with retail values up 23%...

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Why Netflix is partnering with Microsoft for video ad dominance

Cover image for Why Netflix is partnering with Microsoft for video ad dominance

Tim Mulligan

14 Jul 2022

SVODd advertising

Yesterday Netflix announced that it was partnering with Microsoft as its global advertising technology and sales partner to help it deliver upon its plan (announced in April) to build a new lower priced...

min read

A counterculture music industry is emerging — welcome to the platform era

Cover image for A counterculture music industry is emerging — welcome to the platform era

Tatiana Cirisano

5 Jul 2022

What do TikTok’s distribution tool , Universal Music Group’s samples marketplace , and Snoop Dogg’s virtual marijuana have in common? On the surface, not much. But beneath, these news headlines are...

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The ad risk for Netflix

Cover image for The ad risk for Netflix

Tim Mulligan

5 Jul 2022

At Netflix’s inaugural appearance at the Cannes Lions Festival two weeks ago, it was confirmed that it was indeed launching an ad-supported tier to its 221 million strong subscription video on demand...

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The revolving door of celebrity podcast announcements aims to bring the masses to audio

Cover image for The revolving door of celebrity podcast announcements aims to bring the masses to audio

Annie Langston

30 Jun 2022

The investment in the digital audio market began with splashy celebrity deals and now even more big names are flocking to the format. One of the first big announcements in celebrity podcasts was that of...

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Why ads are Netflix’s podcast moment

Cover image for Why ads are Netflix’s podcast moment

Tim Mulligan

28 Jun 2022

In the interim between Netflix’s worse than expected Q1 22 results and its looming Q2 22 results, Netflix is now rapidly moving forwards with an ad-supported tier for its previous ad-free subscription...

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Roku and Walmart are bringing shoppable ads to TV

Cover image for Roku and Walmart are bringing shoppable ads to TV

Richard Broadhurst

27 Jun 2022

Roku and Walmart are bringing shoppable ads to TV Roku and Walmart have announced a partnership that will merge e-commerce with TV streaming. Shoppable adds will appear on Roku TV (now the leading smart...

min read

Churn in the era of dynamic retention

Cover image for Churn in the era of dynamic retention

Mark Mulligan

24 Jun 2022

Kantar, a survey vendor, has been getting some attention by passing off consumer data as an actual measure of subscribers and suggesting that the music subscriber base actually declined in Q1 2022. It...

min read

Acast and Meta partner up to create podcast communities

Cover image for Acast and Meta partner up to create podcast communities

Annie Langston

23 Jun 2022

Following yesterday’s announcement from Meta , detailing its plans to become a more creator focused platform, it debuted a new partnership with leading independent podcast company Acast. Although Facebook’s...

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Spotify Investor Day eyes podcast creators and audiobooks — but what about the listeners?

Cover image for Spotify Investor Day eyes podcast creators and audiobooks — but what about the listeners?

Annie Langston

21 Jun 2022

Spotify Investor Day revolved around a core message – there is more audio to come. While its audio investments began with major acquisitions in podcast technology and exclusive content deals, focusing...

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Why Paramount+ is landing in the UK at an inflection point for video streaming

Cover image for Why Paramount+ is landing in the UK at an inflection point for video streaming

Tim Mulligan

21 Jun 2022

Tomorrow Paramount+ will launch in the UK, a market of key importance in the direct-to-consumer (D2C) landscape due to its size, high discretion income, and high levels of TV and video consumption. As...

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