Blog: Business Strategy - Page 16

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The cracks in Spotify’s exclusive strategy are starting to show

Cover image for The cracks in Spotify’s exclusive strategy are starting to show

Annie Langston

18 Oct 2022

While its invest-or-die strategy in podcasting has made Spotify the most popular platform for podcast listeners (43%), podcasts remain a niche activity overall, with little development in the user experience...

min read

TikTok Music could change the game

Cover image for TikTok Music could change the game

Mark Mulligan

14 Oct 2022

There has been talk for some time now of TikTok parent ByteDance launching a music streaming service in Western markets. It already has Resso in Indonesia, India, and Brazil, but has spiked interest recently...

min read

Is Microsoft the flywheel for Meta’s VR efforts?

Cover image for Is Microsoft the flywheel for Meta’s VR efforts?

Karol Severin

13 Oct 2022

Xbox and Meta announced a partnership bringing the Xbox Game Pass and cloud gaming experiences to Meta Quest 2 VR headsets. Meta Quest 2 users will be able to enjoy Xbox’s cloud gaming experience without...

min read

Are mobile game advertisements a legitimate trojan horse for podcast downloads?

Cover image for Are mobile game advertisements a legitimate trojan horse for podcast downloads?

Annie Langston

12 Oct 2022

podcast downloads

real podcast listener

Podcast marketing is still somewhat new terrain in the digital audio market. Not only are podcasts a niche activity, but the market is fragmenting with the development of more shows. This oversaturation...

min read

Why Samsung is pushing Tizen across the smart TV ecosystem

Cover image for Why Samsung is pushing Tizen across the smart TV ecosystem

Tim Mulligan

11 Oct 2022

Yesterday the world’s largest smart-TV manufacturer by market share announced partnerships with international original development manufacturing (ODM) companies to license its smart-TV operating system,...

min read

How podcast platforms are setting their sights on global expansion

Cover image for How podcast platforms are setting their sights on global expansion

Annie Langston

5 Oct 2022

The growth of podcast audiences requires a global effort. And while the market is primarily dominated by mostly Western platforms, such as Spotify and Apple, there are opportunities for new players to...

min read

Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?

Cover image for Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?

Karol Severin

29 Sep 2022

It has been a year since Netflix announced its first games studio acquisition. Two days ago, it announced the launch of its own in-house gaming studio based in Finland, bringing a fourth gaming studio...

min read

Amazon touches down with a new streaming era for NFL… and a boost to Prime membership

Cover image for Amazon touches down with a new streaming era for NFL… and a boost to Prime membership

Tim Mulligan

27 Sep 2022

Thursday Night Football

On September 15th, Amazon Prime Video aired its first Thursday Night Football ( TNF ) match under its new $1 billion-per-year domestic broadcast rights deal. Amazon’s decision to become the exclusive...

min read

Spotify launches audiobooks in the US – but you have to buy them

Cover image for Spotify launches audiobooks in the US – but you have to buy them

Annie Langston

22 Sep 2022

Spotify has officially launched its audiobook vertical for US listeners. Spotify previewed this vertical at its Investor Day in June, in addition to announcing its purchase of Findaway , an audiobook distributor....

min read

Fox brings its FIFA World Cup 2022 coverage into the streaming era

Cover image for Fox brings its FIFA World Cup 2022 coverage into the streaming era

Tim Mulligan

20 Sep 2022

FIFA World Cup 2022

Last week, Fox subsidiary Tubi launched a dedicated linear channel for the FIFA World Cup Qatar 2022 tournament. Alongside using Fox’s US broadcast rights to live stream all tournament matches and highlights,...

min read

BeReal success: where is the popular app headed?

Cover image for BeReal success: where is the popular app headed?

Ashleigh Millar

15 Sep 2022

As of the end of August 2022 , BeReal was reported to have 10 million daily active users , not to mention that the app was number one in Apple’s App Store’s free app list in July (in Australia, the...

min read

Why Netflix is doubling down on strengthening its media fusion IP moat

Cover image for Why Netflix is doubling down on strengthening its media fusion IP moat

Tim Mulligan

14 Sep 2022

Assassins Creed

It has been a difficult year for Netflix so far. 2022 has brought some home truths to a growth strategy that had become complacent in the wake of the streaming service’s Covid bounce, and where Netflix’s...

min read

What the comedian lawsuits against Pandora could mean for podcasts

Cover image for What the comedian lawsuits against Pandora could mean for podcasts

Annie Langston

14 Sep 2022

The mountain of comedians who are suing Pandora over copyright infringement continues to grow. In February, the estates of both Robin Williams and George Carlin filed lawsuits against Pandora, claiming...

min read

C.R.E.A.T.E. An entertainment manifesto

Cover image for C.R.E.A.T.E. An entertainment manifesto

Mark Mulligan

12 Sep 2022

Media and Marketing

Business Strategy

When we first formed MIDiA eight years ago, we saw the new entertainment world was going to require a new joined up approach for entertainment businesses. With the start of the ascent of the smartphone...

min read

iHeart brings podcasts to the metaverse – two niche formats looking for mainstream growth

Cover image for iHeart brings podcasts to the metaverse – two niche formats looking for mainstream growth

Annie Langston

8 Sep 2022

iHeartMedia is (somewhat) of a sleeping giant in the audio battle. Although Spotify has taken centre stage in the audio market, iHeart has also transitioned its traditional radio offerings to digital audio...

min read

Social media is the vessel to amplify the open podcasting ecosystem

Cover image for Social media is the vessel to amplify the open podcasting ecosystem

Annie Langston

1 Sep 2022

Live audio sparked in lockdowns and blurred the lines between social media and podcasts. Although Clubhouse kickstarted this craze, its success post lockdown has lagged , and other major platforms are...

min read

Apple connects the dots

Cover image for Apple connects the dots

Tatiana Cirisano

31 Aug 2022

Music streaming

We are entering the era of the end-to-end music company. Companies are increasingly striving to capture more parts of the value chain by building end-to-end ecosystems that serve creators at all levels...

min read

Why retention is revolutionary

Cover image for Why retention is revolutionary

Tim Mulligan

31 Aug 2022

MIDiA Research identified last week, following yet another big streaming release, that one of the key challenges confronting the streaming video landscape in the streaming TV era is maintaining engagement....

min read

This is not a blip

Cover image for This is not a blip

Mark Mulligan

26 Aug 2022

attention recession

recession impact

When change happens it often takes the perspective of looking back years, or even decades, later to appreciate just how meaningful that change was. Other times, it happens so fast that it can be difficult...

min read

Apple’s latest podcasting moves poke holes in Spotify’s strategy

Cover image for Apple’s latest podcasting moves poke holes in Spotify’s strategy

Annie Langston

24 Aug 2022

Apple has been quieter than its other podcast competitors in the past, but it is continuing to develop its audio offerings. Apple’s most noteworthy attempt to expand its platform thus far was introducing...

min read

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