Business Strategy blog by MIDiA Research

Blog: Business Strategy - Page 14

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Why video monetisation is becoming more complex

Cover image for Why video monetisation is becoming more complex

Tim Mulligan

14 Nov 2022

video monetisation

Business Strategy

H2 2022 is proving to be an inflection point for video streaming. The dramatic increase in available services across subscription video on demand (SVOD) and ad-supported video on demand (AVOD), has coincided...

min read

How to recycle games IP: God of War: Ragnarök

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Sam Griffin

10 Nov 2022

Santa Monica Studio

Familiar enough, but not too familiar Recycling games IP is commercially beneficial to games companies, be it from the cost, risk, or predictability perspective. Despite, or perhaps because of, the constant...

min read

Why the iStar takedown ruling is a timely reminder of the piracy risk to video

Cover image for Why the iStar takedown ruling is a timely reminder of the piracy risk to video

Tim Mulligan

10 Nov 2022

On Monday, the International Broadcaster Coalition Against Piracy ( IBCAP ) achieved a landmark legal ruling against iStar, a pirate IPTV service. iStar’s business model revolved around selling illegal...

min read

The coming long-tail cull

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Mark Mulligan

8 Nov 2022

independent creators

When governments plan to introduce controversial new policies, they prepare the ground in advance (dropping hints in speeches, privately briefing journalists, etc.), so that by the time the new policy...

min read

Can esports organisations allocate resources more effectively to unlock growth?

Cover image for Can esports organisations allocate resources more effectively to unlock growth?

Sam Griffin

4 Nov 2022

esports audiences

Esports organisations

Esports events bring thousands of viewers from around the world into a shared space. Despite being major spectacles, these events are often a high-risk high-reward opportunity for esports organisations....

min read

Why Netflix Basic with Ads is an inflection point for streaming TV

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Tim Mulligan

3 Nov 2022

Netflix basic with ads

Business Strategy

Last week, Comcast’s Q3 2022 results underlined the changing pace of disrupting video monetisation models. The communications major revealed it had lost half a million high-margin cable TV subscribers...

min read

Not just music: How TikTok could enter the podcast market

Cover image for Not just music: How TikTok could enter the podcast market

Annie Langston

2 Nov 2022

It increasingly feels like it is TikTok’s world, and we are all just living in it. With the anticipation of TikTok Music , parent company ByteDance is steadily expanding into every form of entertainment,...

min read

The moment is here for social platform disruption

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Hanna Kahlert

2 Nov 2022

After more than half a year of contradicting statements, lawsuits, countersuits, and bad memes, Elon Musk finally owns Twitter. Act one: taking a photo with a sink in the Twitter HQ, and captioning it...

min read

Despite declining time spent, Microsoft’s gaming strategy is well and good

Cover image for Despite declining time spent, Microsoft’s gaming strategy is well and good

Karol Severin

27 Oct 2022

In its Q3 2022 results (FY Q1 2023), Microsoft reported growth in Game Pass subscriptions, but said that Xbox content and services revenue declined 3% year on year, driven by declines in first-party content...

min read

How DAZN is set to reboot global sports fandom

Cover image for How DAZN is set to reboot global sports fandom

Tim Mulligan

27 Oct 2022

Hidden in the stream of high-profile broadcast rights announcements from DAZN this month was an announcement that EA sports will be DAZN’s now global sponsor of its UEFA Women’s Champion’s League...

min read

HYBE’s new strategy is a blueprint for more than BTS

Cover image for HYBE’s new strategy is a blueprint for more than BTS

Tatiana Cirisano

25 Oct 2022

With its crown jewel, BTS, set to join the military, HYBE is without a doubt in a unique situation. This week, HYBE shared their strategy in a detailed letter to shareholders, and there has already been...

min read

Video streamers batten down the hatches, the social subscription revolution is coming

Cover image for Video streamers batten down the hatches, the social subscription revolution is coming

Ben Woods

25 Oct 2022

Social media companies have been happy to ride the tumultuous waves of digital advertising regardless of the market dominance of Google and Facebook. Arguments for tweaking the business model have always...

min read

A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets

Cover image for A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets

Tim Mulligan

19 Oct 2022

Netflix Q3 2022

emerging markets

Netflix Q3 2022 results were well received by the financial markets, with NFLX shares up 14.4% in after-hours trading. This follows a challenging year for the world’s largest subscription video on demand...

min read

The cracks in Spotify’s exclusive strategy are starting to show

Cover image for The cracks in Spotify’s exclusive strategy are starting to show

Annie Langston

18 Oct 2022

While its invest-or-die strategy in podcasting has made Spotify the most popular platform for podcast listeners (43%), podcasts remain a niche activity overall, with little development in the user experience...

min read

TikTok Music could change the game

Cover image for TikTok Music could change the game

Mark Mulligan

14 Oct 2022

There has been talk for some time now of TikTok parent ByteDance launching a music streaming service in Western markets. It already has Resso in Indonesia, India, and Brazil, but has spiked interest recently...

min read

Is Microsoft the flywheel for Meta’s VR efforts?

Cover image for Is Microsoft the flywheel for Meta’s VR efforts?

Karol Severin

13 Oct 2022

Xbox and Meta announced a partnership bringing the Xbox Game Pass and cloud gaming experiences to Meta Quest 2 VR headsets. Meta Quest 2 users will be able to enjoy Xbox’s cloud gaming experience without...

min read

Are mobile game advertisements a legitimate trojan horse for podcast downloads?

Cover image for Are mobile game advertisements a legitimate trojan horse for podcast downloads?

Annie Langston

12 Oct 2022

podcast downloads

real podcast listener

Podcast marketing is still somewhat new terrain in the digital audio market. Not only are podcasts a niche activity, but the market is fragmenting with the development of more shows. This oversaturation...

min read

Why Samsung is pushing Tizen across the smart TV ecosystem

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Tim Mulligan

11 Oct 2022

Yesterday the world’s largest smart-TV manufacturer by market share announced partnerships with international original development manufacturing (ODM) companies to license its smart-TV operating system,...

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How podcast platforms are setting their sights on global expansion

Cover image for How podcast platforms are setting their sights on global expansion

Annie Langston

5 Oct 2022

The growth of podcast audiences requires a global effort. And while the market is primarily dominated by mostly Western platforms, such as Spotify and Apple, there are opportunities for new players to...

min read

Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?

Cover image for Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?

Karol Severin

29 Sep 2022

It has been a year since Netflix announced its first games studio acquisition. Two days ago, it announced the launch of its own in-house gaming studio based in Finland, bringing a fourth gaming studio...

min read

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