Business Strategy blog by MIDiA Research

Blog: Business Strategy

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

What Acast's Q3 earnings signal about the global podcasting market

Cover image for What Acast's Q3 earnings signal about the global podcasting market

Rutger Rosenborg

13 Nov 2024

As one of the key players in podcast industry trends and podcast monetisation, what happens at Acast matters. The company’s financials provide insight into the global podcasting market, signalling to...

min read

Cultural touchpoints: Nintendo’s music app underlines its cross-entertainment future

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Rhys Elliott

8 Nov 2024

Business Strategy

Nintendo is at the forefront of the cross-entertainment trend. Alongside console games and hardware, Nintendo’s strategy spans theme parks, Hollywood (including the billion-dollar-grossing Super Mario...

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Two years into the AI craze, where does it go next?

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Hanna Kahlert

6 Nov 2024

We are almost two years into the reality of large-language-model (LLM) artificial intelligence. Now, the future of AI is heralding the return of nuclear power: both Google and Microsoft have announced...

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State of the independent music economy: Fragmentation AND consolidation

Mark Mulligan

31 Oct 2024

label market shares

independent labels

MIDiA is excited to announce our latest report “ State of the independent music economy: Fragmentation AND consolidation”. It represents the most extensive piece of research we have ever done. Through...

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Ofcom, Elon Musk, and the future of the social platform marketplace

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Hanna Kahlert

30 Oct 2024

social platforms

Earlier this year, riots broke out across the UK, fuelled largely by misinformation and inflammatory discourse on social media. At the time, it was unclear who bore responsibility: did the brunt of the...

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How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030

Cover image for How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030

Tatiana Cirisano

24 Oct 2024

music merchandise

monetising fandom

Over the weekend, Billie Eilish launched a pop-up merchandise shop in SoHo, New York, where fans could choose from items like a $20 pair of shoelaces, $30 belt, $30 necktie, and $60 necklace. Partnered...

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The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Cover image for The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Hanna Kahlert

15 Oct 2024

There is an inherent tension between tech-enabled accessibility to creation (good), and the ability for that entertainment to become successful (challenging). Music and other entertainment industries typically...

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Subscriptions are not the future of podcast monetisation

Cover image for Subscriptions are not the future of podcast monetisation

Rutger Rosenborg

15 Oct 2024

As markets fragment and niches grow, the need for meaningful, high-value exchanges between creators and their followers has never been more pressing. Yet, only a select few creators manage to transform...

min read

AI’s creator economy revolution will accelerate if it can join the dots

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Ben Woods

11 Oct 2024

Creator Economy

While generative artificial intelligence (AI) is in its infancy, many people are optimistic about the technology’s potential. Organisations are deploying AI to improve productivity – and creators and...

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Beyond the obvious: Building future-focused strategy

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Mark Mulligan

11 Oct 2024

Business Strategy

Business strategy has long been demarcated across sustaining and disruptive innovation. In the digital realm, the latter has had the upper hand, but now, as digital enters a slower growth phase, sustaining...

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Horizon Zero Dawn's price changes signal why consoles are pushing for no discs

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Rhys Elliott

10 Oct 2024

PlayStation recently announced a remaster of 2017’s Horizon Zero Dawn forPS5 and PC. It’s launching on October 31 for $50. As part of a specialpromotion from Sony, anyone who already owns the original...

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Brazil climbs the global top 10: a new era for the music market

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Leo Morel

3 Oct 2024

brazil music market

Music Streaming

In recent years, Brazil’s music market has transformed, echoing the nation’s broader economic and cultural dynamics. After facing a severe economic crisis that began in 2017, Brazil is now experiencing...

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Brasil ingressa no top 10 global: uma nova era para o mercado brasileiro de música

Cover image for Brasil ingressa no top 10 global: uma nova era para o mercado brasileiro de música

Leo Morel

3 Oct 2024

brazil music market

Music Streaming

O mercado musical brasileiro se desenvolveu significativamente nos últimos anos em decorrência de uma ampla dinâmica econômica, cultural e tecnológica no país. Depois de enfrentar uma grave crise...

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TikTok’s creator subscriptions point to the future of social platforms

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Hanna Kahlert

1 Oct 2024

It’s been a big week for TikTok. On the heels of shutting down its music streaming service , the platform has announced an expansion of its creator subscription program. In addition to existing LIVE...

min read

Conference season shows video industry sharpening the focus on interactive content and AI tools

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Ben Woods

26 Sep 2024

Creator Economy

Cutting through the noise during conference season is always a challenge. But it becomes easier when comparing the mood and messaging from the previous year’s event. Sometimes a year is all it takes...

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Three key growth opportunities in a stagnant(ish) games market

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Karol Severin

25 Sep 2024

Business Strategy

The global games industry has matured. Growth has slowed and will remain in the low single digits for the remainder of the decade. Inflation and the cost-of-living crisis, combined with a growing...

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In-game cosmetics remain a huge opportunity for brands across music, TV, sports, and fashion

Cover image for In-game cosmetics remain a huge opportunity for brands across music, TV, sports, and fashion

Rhys Elliott

19 Sep 2024

in-game monetisation

While the games market is facing growth challenges, in-game spending will remain a key pillar for revenue growth. In-game spending generated revenues of $125.7 billion in 2023. In the coming years, that...

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Q2 2024 music market metrics: bifurcation is here

Cover image for Q2 2024 music market metrics: bifurcation is here

Mark Mulligan

19 Sep 2024

Music Streaming

There are so many music industry metrics and financial results flying around these days that it can be difficult to keep up with them all. Don’t worry, we’ve got you. MIDiA has just published the first...

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Streaming’s growth plan in the connection economy

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Kriss Thakrar

18 Sep 2024

Music Streaming

Streaming clubs

During Universal’s Capital Markets Day, Universal Music Group (UMG) chairman and CEO Lucian Grainge cited some “fundamental facts” of the music business (per Music Business Worldwide ). These include...

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The price of AI creator tools is on the rise, but will consumers pay for them?

Cover image for The price of AI creator tools is on the rise, but will consumers pay for them?

Ben Woods

12 Sep 2024

Creator Economy

AI has provided a significant engagement opportunity for creator companies. It has enabled creative platforms to market a raft of new features to consumers on top of what they already offered, whether...

min read

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