Business Strategy blog by MIDiA Research

Blog: Business Strategy

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Audio is incidental: Why Spotify wants to become a creator ecosystem

Cover image for Audio is incidental: Why Spotify wants to become a creator ecosystem

Rutger Rosenborg

11 Dec 2024

Spotify Wrapped

First there were artists, and then there were podcasters. Now, there are artists, creators, and authors on Spotify. As we covered at the end of November, Spotify has officially renamed its Spotify for...

min read

Will the TikTok ban happen? What you need to know

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Hanna Kahlert

10 Dec 2024

It has been a rollercoaster of a news year for TikTok since April, when President Biden signed a law that would ban the platform unless it found new owners. The January 19th deadline is approaching quickly,...

min read

Bundle up: Audible audiobooks join the Amazon Music catalogue

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Rutger Rosenborg

4 Dec 2024

As audio platforms continue to expand into industries beyond audio, new fronts in the platform wars are emerging. With Spotify now competing with YouTube for video, podcast, and music supremacy, the company’s...

min read

Australia bans social media for under-16s: the first domino towards a new digital world?

Cover image for Australia bans social media for under-16s: the first domino towards a new digital world?

Hanna Kahlert

3 Dec 2024

age restriction

australia social media ban

Australia has just approved groundbreaking social media regulation that bans users under 16 from accessing platforms like Snapchat, TikTok, Facebook, and X. This under-16 social media ban is the first...

min read

It’s social’s stage now: MIDiA’s 2025 predictions webinar

Cover image for It’s social’s stage now: MIDiA’s 2025 predictions webinar

Mark Mulligan

28 Nov 2024

2025 predictions

One of my favourite parts of the MIDiA year is creating the MIDiA predictions report and webinar. It is always a true team effort, with our team of analysts spending weeks brainstorming ideas, proposing...

min read

Why social media regulation could be a boost for the creator economy

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Hanna Kahlert

26 Nov 2024

TikTok’s future hangs in the balance, with its January deadline to find a new owner fast approaching beneath the oversight of a new, and unpredictable, US administration. President Trump originally tried...

min read

What would happen if Sony bought Kadokawa?

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Rhys Elliott

22 Nov 2024

Japanese media conglomerate Kadokawa recently confirmed that Sony sent it a letter of intent to acquire Kadokawa (increasing its current 2% stake). Kadokawa owns FromSoftware, the developer of Elden Ring...

min read

Hold or twist? The music industry’s innovation dilemma

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Mark Mulligan

20 Nov 2024

streaming growth

As Clayton Christensen identified in The Innovator’s Dilemma, there are two types of innovation: sustaining innovation and disruptive innovation. Sustaining innovation is what companies do to enhance...

min read

What Acast's Q3 earnings signal about the global podcasting market

Cover image for What Acast's Q3 earnings signal about the global podcasting market

Rutger Rosenborg

13 Nov 2024

As one of the key players in podcast industry trends and podcast monetisation, what happens at Acast matters. The company’s financials provide insight into the global podcasting market, signalling to...

min read

Nintendo’s music app underlines its cross-entertainment future

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Rhys Elliott

8 Nov 2024

Business Strategy

Nintendo is at the forefront of the cross-entertainment trend. Alongside console games and hardware, Nintendo’s strategy spans theme parks, Hollywood (including the billion-dollar-grossing Super Mario...

min read

Two years into the AI craze, where does it go next?

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Hanna Kahlert

6 Nov 2024

We are almost two years into the reality of large-language-model (LLM) artificial intelligence. Now, the future of AI is heralding the return of nuclear power: both Google and Microsoft have announced...

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State of the independent music economy: Fragmentation AND consolidation

Mark Mulligan

31 Oct 2024

label market shares

independent labels

MIDiA is excited to announce our latest report “ State of the independent music economy: Fragmentation AND consolidation”. It represents the most extensive piece of research we have ever done. Through...

min read

Ofcom, Elon Musk, and the future of the social platform marketplace

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Hanna Kahlert

30 Oct 2024

social platforms

Earlier this year, riots broke out across the UK, fuelled largely by misinformation and inflammatory discourse on social media. At the time, it was unclear who bore responsibility: did the brunt of the...

min read

How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030

Cover image for How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030

Tatiana Cirisano

24 Oct 2024

music merchandise

monetising fandom

Over the weekend, Billie Eilish launched a pop-up merchandise shop in SoHo, New York, where fans could choose from items like a $20 pair of shoelaces, $30 belt, $30 necktie, and $60 necklace. Partnered...

min read

The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Cover image for The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Hanna Kahlert

15 Oct 2024

There is an inherent tension between tech-enabled accessibility to creation (good), and the ability for that entertainment to become successful (challenging). Music and other entertainment industries typically...

min read

Subscriptions are not the future of podcast monetisation

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Rutger Rosenborg

15 Oct 2024

As markets fragment and niches grow, the need for meaningful, high-value exchanges between creators and their followers has never been more pressing. Yet, only a select few creators manage to transform...

min read

AI’s creator economy revolution will accelerate if it can join the dots

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Ben Woods

11 Oct 2024

Creator Economy

While generative artificial intelligence (AI) is in its infancy, many people are optimistic about the technology’s potential. Organisations are deploying AI to improve productivity – and creators and...

min read

Beyond the obvious: Building future-focused strategy

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Mark Mulligan

11 Oct 2024

Business Strategy

Business strategy has long been demarcated across sustaining and disruptive innovation. In the digital realm, the latter has had the upper hand, but now, as digital enters a slower growth phase, sustaining...

min read

Horizon's price changes show why consoles are pushing for no discs

Cover image for Horizon's price changes show why consoles are pushing for no discs

Rhys Elliott

10 Oct 2024

PlayStation recently launched a remaster of 2017’s Horizon Zero Dawn forPS5 and PC. As part of a specialpromotion from Sony, anyone who already owns the original Horizon Zero Dawn can paya $10 upgrade...

min read

Brazil climbs the global top 10: a new era for the music market

Cover image for Brazil climbs the global top 10: a new era for the music market

Leo Morel

3 Oct 2024

brazil music market

Music Streaming

In recent years, Brazil’s music market has transformed, echoing the nation’s broader economic and cultural dynamics. After facing a severe economic crisis that began in 2017, Brazil is now experiencing...

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