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Blog: Break Point

Match point – Tennis faces its generational pivot through Netflix

Cover image for Match point – Tennis faces its generational pivot through Netflix
Blog post by Tim Mulligan
19 Jan 2023
Break Point
tennis
Drive to Survive
The recent success of the FIFA 2022 World Cup, despite the unwillingness of the organising body to update its brand identity ,sent out mixed messages to sports rightsholders. On the one hand, business...
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